Overview Leaderboard Methodology
Industry Report

Subscription Box Marketplaces

Platforms that aggregate, curate, and sell multiple third-party subscription box brands to consumers through a single storefront.

Brands tracked: 45
Brands analyzed: 45
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 335
Total responses: 1,750
Top Brand Overall?
Cratejoy
86/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Kiwico
87

Highest score on the LBA metric.

Authority Leader?
Cratejoy
100

Highest score on the Authority metric.

TOM Leader?
Cratejoy
100

Highest score on the TOM metric.

Cratejoy is the default answer in AI responses for Subscription Box Marketplaces

When users ask ChatGPT, Claude, or Gemini about Subscription Box Marketplaces, Cratejoy is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Amazon is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 45 Subscription Box Marketplaces brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Cratejoy
cratejoy.com
 64
100
100
86
2
Amazon
amazon.com
 76
16
76
45
3
FabFitFun
fabfitfun.com
 71
23
55
45
4
My Subscription Addiction
mysubscriptionaddiction.com
 80
16
37
36
5
BarkBox
barkbox.com
 79
8
39
29
6
Birchbox
birchbox.com
 70
9
16
22
7
Bespoke Post
bespokepost.com
 73
3
35
21
8
Ipsy
ipsy.com
 77
3
20
18
9
Kiwico
kiwico.com
 87
2
14
14
10
Book of the Month
bookofthemonth.com
 73
1
21
10
11
Hello Subscription
hellosubscription.com
 35
2
9
9
12
Alltrue
alltrue.com
 55
0
15
2
13
CAUSEBOX
causebox.com
 68
0
15
2
14
Loot Crate
lootcrate.com
 57
0
8
2
15
Meowbox
meowbox.com
 52
0
10
2
16
Target
target.com
 62
0
19
2
17
Universal Yums
universalyums.com
 73
0
18
2
18
Goldbelly
goldbelly.com
 74
0
1
1
19
Mouth
mouth.com
 57
0
4
1
20
S
Subscription Box Directory
subscriptionboxdirectory.com
 10
0
3
1
21
S
Subscription Box Mom
subscriptionboxmom.com
 7
0
4
1
22
A Year of Boxes
ayearofboxes.com
 26
0
0
0
23
A
All Subscription Boxes
allsubscriptionboxes.com
 6
0
0
0
24
Amazing Clubs
amazingclubs.com
 56
0
0
0
25
Beer of the Month Club
beerofthemonthclub.com
 38
0
0
0
26
B
Best Subscription Boxes
bestsubscriptionboxes.co
 8
0
0
0
27
Box Finder
boxfinder.co.uk
 1
0
0
0
28
Box Nip
boxnip.co.uk
 0
0
0
0
29
B
Boxes of Canada
boxesofcanada.com
 4
0
0
0
30
B
Buy Subscription Boxes
buysubscriptionboxes.com
 4
0
0
0
31
Cheese of the Month Club
cheesemonthclub.com
 31
0
0
0
32
Clubs of America
clubsofamerica.com
 36
0
0
0
33
Equate
walmart.com
 11
0
0
0
34
Find Subscription Boxes
findsubscriptionboxes.com
 8
0
0
0
35
Giftagram
giftagram.com
 29
0
0
0
36
GourmetGiftBaskets.com
gourmetgiftbaskets.com
 43
0
0
0
37
MonthlyClubs
monthlyclubs.com
 10
0
0
0
38
N
No BS Subscription Boxes
nobssubscriptionboxes.com
 4
0
0
0
39
Subboxy
subboxy.com
 0
0
2
0
40
Subscription Box Ramblings
subscriptionboxramblings.com
 1
0
1
0
41
S
Subscription Boxes NZ
subscriptionboxes.nz
 5
0
0
0
42
T
The Box List
theboxlist.com
 5
0
0
0
43
Top Subscription Boxes
topsubscriptionboxes.co.uk
 5
0
0
0
44
Urban Tastebud
urbantastebud.com
 0
0
0
0
45
Wine of the Month Club
wineofthemonthclub.com
 53
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 335 shared Subscription Box Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 335 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →