Overview Leaderboard Methodology
Industry Report

Subscription Box Marketplaces

Platforms that aggregate, curate, and sell multiple third-party subscription box brands to consumers through a single storefront.

Brands tracked: 45
Brands analyzed: 45
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 335
Total responses: 1,750
Top Brand Overall?
Cratejoy
86/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Kiwico
87

Highest score on the LBA metric in this industry.

Authority Leader?
Cratejoy
100

Highest score on the Authority metric in this industry.

TOM Leader?
Cratejoy
100

Highest score on the TOM metric in this industry.

Cratejoy is the default answer in AI responses for Subscription Box Marketplaces

When users ask ChatGPT, Claude, or Gemini about Subscription Box Marketplaces, Cratejoy is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Amazon is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 45 Subscription Box Marketplaces brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Cratejoy
cratejoy.com
 64
100
100
86
2
Amazon
amazon.com
 76
16
76
47
3
FabFitFun
fabfitfun.com
 71
23
55
45
4
My Subscription Addiction
mysubscriptionaddiction.com
 80
16
37
37
5
BarkBox
barkbox.com
 79
8
39
32
6
Bespoke Post
bespokepost.com
 73
7
35
29
7
Ipsy
ipsy.com
 77
8
20
25
8
Book of the Month
bookofthemonth.com
 73
7
21
24
9
Kiwico
kiwico.com
 87
9
14
24
10
Birchbox
birchbox.com
 70
9
16
23
11
Universal Yums
universalyums.com
 73
7
18
23
12
CAUSEBOX
causebox.com
 68
7
15
21
13
Target
target.com
 62
6
19
21
14
Alltrue
alltrue.com
 55
5
15
18
15
Goldbelly
goldbelly.com
 74
7
7
18
16
Loot Crate
lootcrate.com
 57
6
8
16
17
Meowbox
meowbox.com
 52
5
10
16
18
Amazing Clubs
amazingclubs.com
 56
6
6
14
19
Mouth
mouth.com
 57
6
6
14
20
Wine of the Month Club
wineofthemonthclub.com
 53
5
5
13
21
Hello Subscription
hellosubscription.com
 35
4
9
12
22
GourmetGiftBaskets.com
gourmetgiftbaskets.com
 43
4
4
11
23
Beer of the Month Club
beerofthemonthclub.com
 38
4
4
10
24
Clubs of America
clubsofamerica.com
 36
4
4
10
25
Cheese of the Month Club
cheesemonthclub.com
 31
3
3
8
26
Giftagram
giftagram.com
 29
3
3
8
27
A Year of Boxes
ayearofboxes.com
 26
3
3
7
28
S
Subscription Box Directory
subscriptionboxdirectory.com
 10
1
3
4
29
Equate
walmart.com
 11
1
1
3
30
Find Subscription Boxes
findsubscriptionboxes.com
 8
1
1
3
31
MonthlyClubs
monthlyclubs.com
 10
1
1
3
32
S
Subscription Box Mom
subscriptionboxmom.com
 7
1
4
3
33
A
All Subscription Boxes
allsubscriptionboxes.com
 6
1
1
2
34
B
Best Subscription Boxes
bestsubscriptionboxes.co
 8
1
1
2
35
S
Subscription Boxes NZ
subscriptionboxes.nz
 5
0
0
2
36
T
The Box List
theboxlist.com
 5
0
0
2
37
Top Subscription Boxes
topsubscriptionboxes.co.uk
 5
0
0
2
38
B
Boxes of Canada
boxesofcanada.com
 4
0
0
1
39
B
Buy Subscription Boxes
buysubscriptionboxes.com
 4
0
0
1
40
N
No BS Subscription Boxes
nobssubscriptionboxes.com
 4
0
0
1
41
Subboxy
subboxy.com
 0
0
2
1
42
Subscription Box Ramblings
subscriptionboxramblings.com
 1
0
1
1
43
Box Finder
boxfinder.co.uk
 1
0
0
0
44
Box Nip
boxnip.co.uk
 0
0
0
0
45
Urban Tastebud
urbantastebud.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 335 shared Subscription Box Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 335 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →