Overview Leaderboard Methodology
Industry Report

Stock Photo Marketplaces

Platforms that license royalty-free and rights-managed photographs for commercial and editorial use from contributor photographers and agencies.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Adobe
96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Adobe
90

Highest score on the LBA metric in this industry.

Authority Leader?
Adobe
100

Highest score on the Authority metric in this industry.

TOM Leader?
Adobe
100

Highest score on the TOM metric in this industry.

Adobe is the default answer in AI responses for Stock Photo Marketplaces

Adobe and Shutterstock together dominate AI responses for Stock Photo Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 36 Stock Photo Marketplaces brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Adobe
adobe.com
 90
100
100
96
2
Shutterstock
shutterstock.com
 82
91
100
91
3
iStock
istockphoto.com
 76
67
86
76
4
Getty Images
gettyimages.com
 81
44
90
68
5
Depositphotos
depositphotos.com
 64
23
73
48
6
Alamy
alamy.com
 62
23
70
47
7
Envato Elements
envato.com
 80
17
66
46
8
Dreamstime
dreamstime.com
 63
6
60
32
9
Pond5
pond5.com
 67
7
34
27
10
Canva
canva.com
 88
9
15
25
11
Freepik
freepik.com
 80
8
19
25
12
123RF
123rf.com
 62
6
23
23
13
Unsplash
unsplash.com
 81
12
11
23
14
Pexels
pexels.com
 87
9
10
22
15
Stocksy
stocksy.com
 76
12
8
21
16
Pixabay
pixabay.com
 77
8
8
19
17
Science Photo Library
sciencephoto.com
 74
7
7
18
18
Death to Stock
deathtothestockphoto.com
 64
6
6
16
19
Reuters Connect
reutersconnect.com
 57
6
6
14
20
500px Licensing
500px.com
 52
5
5
13
21
EyeEm
eyeem.com
 53
5
5
13
22
C
Can Stock Photo
canstockphoto.com
 46
5
5
12
23
Picfair
picfair.com
 46
5
5
12
24
N
Nature Picture Library
naturepl.com
 42
4
4
11
25
Offset
offset.com
 45
4
4
11
26
Photocase
photocase.com
 42
4
4
11
27
Plainpicture
plainpicture.com
 42
4
4
11
28
Westend61
westend61.de
 41
4
4
11
29
AGE Fotostock
agefotostock.com
 38
4
4
10
30
Wirestock
wirestock.io
 38
4
4
10
31
Robert Harding
robertharding.com
 32
3
3
9
32
Masterfile
masterfile.com
 30
3
3
8
33
Image Source
imagesource.com
 27
3
3
7
34
Photolibrary
photolibrary.com
 25
2
2
7
35
Arcangel
arcangel.com
 15
2
2
5
36
Tandem Stills + Motion
tandemmotion.com
 18
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Stock Photo Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →