Stock Photo Marketplaces
Platforms that license royalty-free and rights-managed photographs for commercial and editorial use from contributor photographers and agencies.
Adobe is the default answer in AI responses for Stock Photo Marketplaces
Adobe and Shutterstock together dominate AI responses for Stock Photo Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 36 Stock Photo Marketplaces brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Adobe
adobe.com
|
90 | 100 | 100 | 96 |
| 2 |
 Shutterstock
shutterstock.com
|
82 | 91 | 100 | 91 |
| 3 |
 iStock
istockphoto.com
|
76 | 67 | 86 | 76 |
| 4 |
 Getty Images
gettyimages.com
|
81 | 44 | 90 | 68 |
| 5 |
 Depositphotos
depositphotos.com
|
64 | 23 | 73 | 48 |
| 6 |
 Alamy
alamy.com
|
62 | 23 | 70 | 46 |
| 7 |
 Envato Elements
envato.com
|
80 | 17 | 66 | 45 |
| 8 |
 Unsplash
unsplash.com
|
81 | 12 | 11 | 22 |
| 9 |
 Dreamstime
dreamstime.com
|
63 | 2 | 60 | 21 |
| 10 |
 Pexels
pexels.com
|
87 | 7 | 10 | 18 |
| 11 |
 Stocksy
stocksy.com
|
76 | 12 | 6 | 18 |
| 12 |
 Pond5
pond5.com
|
67 | 2 | 34 | 16 |
| 13 |
 Canva
canva.com
|
88 | 1 | 15 | 12 |
| 14 |
 123RF
123rf.com
|
62 | 1 | 23 | 10 |
| 15 |
 Freepik
freepik.com
|
80 | 0 | 19 | 3 |
| 16 |
 Pixabay
pixabay.com
|
77 | 1 | 1 | 3 |
| 17 |
 Offset
offset.com
|
45 | 0 | 3 | 1 |
| 18 |
 Reuters Connect
reutersconnect.com
|
57 | 0 | 3 | 1 |
| 19 |
 Westend61
westend61.de
|
41 | 0 | 1 | 1 |
| 20 |
 500px Licensing
500px.com
|
52 | 0 | 0 | 0 |
| 21 |
 AGE Fotostock
agefotostock.com
|
38 | 0 | 0 | 0 |
| 22 |
 Arcangel
arcangel.com
|
15 | 0 | 0 | 0 |
| 23 |
C
Can Stock Photo
canstockphoto.com
|
46 | 0 | 0 | 0 |
| 24 |
 Death to Stock
deathtothestockphoto.com
|
64 | 0 | 0 | 0 |
| 25 |
 EyeEm
eyeem.com
|
53 | 0 | 0 | 0 |
| 26 |
 Image Source
imagesource.com
|
27 | 0 | 0 | 0 |
| 27 |
 Masterfile
masterfile.com
|
30 | 0 | 0 | 0 |
| 28 |
N
Nature Picture Library
naturepl.com
|
42 | 0 | 0 | 0 |
| 29 |
 Photocase
photocase.com
|
42 | 0 | 0 | 0 |
| 30 |
 Photolibrary
photolibrary.com
|
25 | 0 | 0 | 0 |
| 31 |
 Picfair
picfair.com
|
46 | 0 | 0 | 0 |
| 32 |
 Plainpicture
plainpicture.com
|
42 | 0 | 0 | 0 |
| 33 |
 Robert Harding
robertharding.com
|
32 | 0 | 0 | 0 |
| 34 |
 Science Photo Library
sciencephoto.com
|
74 | 0 | 0 | 0 |
| 35 |
 Tandem Stills + Motion
tandemmotion.com
|
18 | 0 | 0 | 0 |
| 36 |
 Wirestock
wirestock.io
|
38 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 281 shared Stock Photo Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →