Overview Leaderboard Methodology
Industry Report

Sofa Brands

Companies that design, manufacture, and retail a wide range of sofas and couches including sectional, sleeper, and reclining models for residential use.

Brands tracked: 42
Brands analyzed: 42
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 317
Total responses: 1,645
Top Brand Overall?
Article
68/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Room & Board
83

Highest score on the LBA metric in this industry.

Authority Leader?
Article
56

Highest score on the Authority metric in this industry.

TOM Leader?
Room & Board
99

Highest score on the TOM metric in this industry.

Sofa Brands has no dominant brand in AI responses

Article is the top-ranked brand here, but its overall score of 68 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Sofa Brands with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 42 Sofa Brands brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Article
article.com
 70
56
79
68
2
West Elm
westelm.com
 72
49
86
67
3
Joybird
joybird.com
 62
30
77
53
4
Room & Board
roomandboard.com
 83
17
99
53
5
Burrow
burrow.com
 74
40
48
52
6
IKEA
ikea.com
 78
45
33
49
7
Crate & Barrel
crateandbarrel.com
 68
17
86
48
8
Pottery Barn
potterybarn.com
 72
7
52
33
9
Lovesac
lovesac.com
 79
16
19
30
10
CB2
cb2.com
 78
8
29
28
11
La-Z-Boy
lazboy.com
 72
7
30
27
12
Arhaus
arhaus.com
 72
7
28
26
13
Wayfair
wayfair.com
 67
20
7
23
14
L
Lee Industries
leeindustries.com
 67
7
18
22
15
Ethan Allen
ethanallen.com
 76
8
13
21
16
Roche Bobois
roche-bobois.com
 83
8
8
20
17
American Leather
americanleather.com
 70
7
11
19
18
Ashley Furniture
ashleyfurniture.com
 75
8
7
19
19
Maiden Home
maidenhome.com
 66
7
11
19
20
Poltrona Frau
poltronafrau.com
 78
8
8
19
21
DFS
dfs.co.uk
 74
7
7
18
22
Floyd
floydhome.com
 74
7
7
18
23
Natuzzi
natuzzi.com
 72
7
7
18
24
Bassett Furniture
bassettfurniture.com
 70
7
7
17
25
BenchMade Modern
benchmademodern.com
 52
5
14
17
26
Albany Park
albanypark.com
 63
6
6
16
27
Castlery
castlery.com
 60
6
8
16
28
Flexsteel
flexsteel.com
 67
7
7
16
29
Interior Define
interiordefine.com
 63
6
6
16
30
ScS
scs.co.uk
 64
6
6
16
31
Apt2B
apt2b.com
 59
6
6
15
32
Cisco Home
ciscohome.net
 60
6
6
15
33
E
England Furniture
englandfurniture.com
 62
6
6
15
34
Sabai
sabai.design
 61
6
6
15
35
Sixpenny
sixpenny.com
 60
6
6
15
36
K
King Hickory
kinghickory.com
 54
5
5
14
37
Medley
medleyhome.com
 54
5
5
14
38
Norwalk Furniture
norwalkfurniture.com
 55
6
6
14
39
Rowe Furniture
rowefurniture.com
 50
5
5
13
40
sofa.com
sofa.com
 48
5
5
12
41
Younger Furniture
youngerfurniture.com
 24
2
2
7
42
Roger + Chris
rogerandchris.com
 19
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 317 shared Sofa Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 317 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →