Overview Leaderboard Methodology
Industry Report

Smart Speakers

Voice-activated speaker devices that provide voice assistants, music streaming, home control, and smart-home integration.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Amazon
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
99

Highest score on the LBA metric.

Authority Leader?
Amazon
100

Highest score on the Authority metric.

TOM Leader?
Amazon
100

Highest score on the TOM metric.

Amazon is the default answer in AI responses for Smart Speakers

When users ask ChatGPT, Claude, or Gemini about Smart Speakers, Amazon is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Google is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 30 Smart Speakers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Amazon
amazon.com
 85
100
100
95
2
Google
google.com
 83
80
87
83
3
Apple
apple.com
 99
60
87
81
4
Sonos
sonos.com
 77
45
86
67
5
Bose
bose.com
 94
2
8
10
6
Lenovo
lenovo.com
 59
2
3
7
7
Audio Pro
audiopro.com
 57
0
0
0
8
Bang & Olufsen
bang-olufsen.com
 72
0
0
0
9
Bluesound
bluesound.com
 74
0
0
0
10
Clova
clova.ai
 47
0
0
0
11
Denon
denon.com
 76
0
0
0
12
Harman Kardon
harmankardon.com
 71
0
0
0
13
House of Marley
thehouseofmarley.com
 35
0
0
0
14
iHome
ihome.com
 54
0
0
0
15
JBL
jbl.com
 80
0
0
0
16
LG
lg.com
 69
0
0
0
17
Libratone
libratone.com
 55
0
0
0
18
Marshall
marshall.com
 71
0
0
0
19
Mobvoi
mobvoi.com
 25
0
0
0
20
Mycroft
mycroft.ai
 47
0
0
0
21
Onkyo
onkyo.com
 54
0
0
0
22
Pure
pure.com
 40
0
0
0
23
Sony
sony.com
 76
0
0
0
24
Tmall Genie
aligenie.com
 60
0
0
0
25
Toughbook
panasonic.com
 19
0
0
0
26
Ultimate Ears
ultimateears.com
 70
0
0
0
27
VK Capsule
vk.com
 0
0
0
0
28
X
Xiaodu
xiaodu.com
 54
0
0
0
29
Xiaomi
xiaomi.com
 69
0
0
0
30
Yandex Metrica
yandex.com
 8
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Smart Speakers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →