Overview Leaderboard Methodology
Industry Report

Smart Speakers

Voice-activated speaker devices that provide voice assistants, music streaming, home control, and smart-home integration.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Amazon
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
99

Highest score on the LBA metric in this industry.

Authority Leader?
Amazon
100

Highest score on the Authority metric in this industry.

TOM Leader?
Amazon
100

Highest score on the TOM metric in this industry.

Amazon is the default answer in AI responses for Smart Speakers

When users ask ChatGPT, Claude, or Gemini about Smart Speakers, Amazon is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Google is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 30 Smart Speakers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Amazon
amazon.com
 85
100
100
95
2
Google
google.com
 83
81
87
83
3
Apple
apple.com
 99
64
87
82
4
Sonos
sonos.com
 77
45
86
67
5
Bose
bose.com
 94
9
9
22
6
Denon
denon.com
 76
8
8
19
7
JBL
jbl.com
 80
8
8
19
8
Bang & Olufsen
bang-olufsen.com
 72
7
7
18
9
Bluesound
bluesound.com
 74
7
7
18
10
Sony
sony.com
 76
8
8
18
11
Harman Kardon
harmankardon.com
 71
7
7
17
12
LG
lg.com
 69
7
7
17
13
Marshall
marshall.com
 71
7
7
17
14
Ultimate Ears
ultimateears.com
 70
7
7
17
15
Xiaomi
xiaomi.com
 69
7
7
17
16
Lenovo
lenovo.com
 59
6
6
15
17
Tmall Genie
aligenie.com
 60
6
6
15
18
Audio Pro
audiopro.com
 57
6
6
14
19
iHome
ihome.com
 54
5
5
14
20
Libratone
libratone.com
 55
6
6
14
21
X
Xiaodu
xiaodu.com
 54
5
5
14
22
Onkyo
onkyo.com
 54
5
5
13
23
Clova
clova.ai
 47
5
5
12
24
Mycroft
mycroft.ai
 47
5
5
12
25
Pure
pure.com
 40
4
4
10
26
House of Marley
thehouseofmarley.com
 35
3
3
9
27
Mobvoi
mobvoi.com
 25
2
2
7
28
Toughbook
panasonic.com
 19
2
2
5
29
Yandex Metrica
yandex.com
 8
1
1
3
30
VK Capsule
vk.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Smart Speakers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →