Overview Leaderboard Methodology
Industry Report

Smart Security Cameras

Indoor and outdoor connected cameras that provide live video, cloud/local recording, motion detection, and remote monitoring.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
Arlo
78/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
83

Highest score on the LBA metric in this industry.

Authority Leader?
Arlo
59

Highest score on the Authority metric in this industry.

TOM Leader?
Arlo
100

Highest score on the TOM metric in this industry.

Arlo leads the Smart Security Cameras category in AI responses

Arlo is the most consistently-surfaced brand when users ask AI assistants about Smart Security Cameras, but not to the point of monopolising the conversation. Google and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Smart Security Cameras brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Arlo
arlo.com
 79
59
100
78
2
Google
google.com
 83
54
100
77
3
Ring
ring.com
 72
35
88
61
4
Reolink
reolink.com
 66
57
41
54
5
Wyze
wyze.com
 70
27
68
51
6
Tapo
tp-link.com
 68
21
34
37
7
eufy Security
eufy.com
 73
12
42
35
8
Blink
joinblink.com
 79
13
27
31
9
Blink Outdoor 4
blinkforhome.com
 74
7
11
20
10
UniFi
ui.com
 78
8
8
19
11
Aqara
aqara.com
 72
7
7
18
12
SimpliSafe
simplisafe.com
 72
7
7
17
13
Amcrest
amcrest.com
 66
7
7
16
14
EZVIZ
ezviz.com
 66
7
7
16
15
Lorex
lorex.com
 66
7
7
16
16
Netatmo
netatmo.com
 66
7
7
16
17
Canary
canary.is
 61
6
6
15
18
Foscam
foscam.com
 59
6
6
15
19
Kami
kamihome.com
 62
6
6
15
20
Swann
swann.com
 60
6
6
15
21
abode
goabode.com
 57
6
6
14
22
Imou
imoulife.com
 52
5
5
13
23
ANNKE
annke.com
 46
5
5
12
24
Night Owl
nightowlsp.com
 49
5
5
12
25
YI Technology
yitechnology.com
 47
5
5
12
26
Netvue
netvue.com
 43
4
4
11
27
Defender
defendercameras.com
 37
4
4
10
28
L
LaView
laview.com
 38
4
4
10
29
Zmodo
zmodo.com
 40
4
4
10
30
Aosu
aosulife.com
 34
3
3
9
31
T
Toucan
toucan.io
 32
3
3
8
32
Noorio
noorio.com
 25
2
2
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Smart Security Cameras prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →