Overview Leaderboard Methodology
Industry Report

Small Business Video Meeting Apps

Affordable, easy-to-use video meeting applications tailored to small businesses and teams with essentials like screen sharing and scheduling.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Zoom
99/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Zoom
98

Highest score on the LBA metric in this industry.

Authority Leader?
Zoom
100

Highest score on the Authority metric in this industry.

TOM Leader?
Zoom
100

Highest score on the TOM metric in this industry.

Zoom is the default answer in AI responses for Small Business Video Meeting Apps

Zoom and Zoom Workplace together dominate AI responses for Small Business Video Meeting Apps. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 Small Business Video Meeting Apps brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Zoom
zoom.us
 98
100
100
99
2
Zoom Workplace
zoom.com
 90
100
100
97
3
Google
google.com
 89
91
97
92
4
Microsoft
microsoft.com
 96
85
92
91
5
Webex
webex.com
 79
22
56
47
6
Slack
slack.com
 80
17
39
38
7
Whereby
whereby.com
 69
15
38
35
8
RingCentral Video
ringcentral.com
 67
7
51
31
9
GoTo Meeting
gotomeeting.com
 74
7
34
29
10
Calendly
calendly.com
 88
9
9
21
11
Jitsi Meet
jitsi.org
 78
11
8
21
12
Zoho
zoho.com
 69
7
7
17
13
ClickMeeting
clickmeeting.com
 61
6
6
15
14
FreeConferenceCall.com
freeconferencecall.com
 61
6
6
15
15
Livestorm
livestorm.co
 62
6
6
15
16
TrueConf
trueconf.com
 59
6
6
15
17
Lifesize
lifesize.com
 58
6
6
14
18
Pexip
pexip.com
 55
6
6
14
19
VooV Meeting
voovmeeting.com
 54
5
5
14
20
Airmeet
airmeet.com
 49
5
5
13
21
BigMarker
bigmarker.com
 52
5
5
13
22
Dialpad Sell
dialpad.com
 50
5
5
13
23
alfaview
alfaview.com
 45
5
5
12
24
AnyMeeting
anymeeting.com
 47
5
5
12
25
Around
around.co
 49
5
5
12
26
LiveWebinar
livewebinar.com
 48
5
5
12
27
8x8 Meet
8x8.com
 44
4
4
11
28
Butter
butter.us
 43
4
4
11
29
Demodesk
demodesk.com
 44
4
4
11
30
eyeson
eyeson.com
 43
4
4
11
31
TeamViewer Meeting
teamviewer.com
 43
4
4
11
32
Tixeo
tixeo.com
 33
3
3
9
33
kMeet
infomaniak.com
 24
2
2
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Small Business Video Meeting Apps prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →