Overview Leaderboard Methodology
Industry Report

Small Business CRM Platforms

Easy-to-use CRM platforms designed for small businesses and solopreneurs.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
HubSpot
98/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
HubSpot
95

Highest score on the LBA metric in this industry.

Authority Leader?
HubSpot
100

Highest score on the Authority metric in this industry.

TOM Leader?
HubSpot
100

Highest score on the TOM metric in this industry.

HubSpot is the default answer in AI responses for Small Business CRM Platforms

When users ask ChatGPT, Claude, or Gemini about Small Business CRM Platforms, HubSpot is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Zoho is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 35 Small Business CRM Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
HubSpot
hubspot.com
 95
100
100
98
2
Zoho
zoho.com
 80
81
92
84
3
Pipedrive
pipedrive.com
 86
59
91
78
4
Freshworks
freshworks.com
 82
29
75
57
5
Salesforce
salesforce.com
 87
17
62
47
6
Monday CRM
monday.com
 67
7
41
29
7
Insightly
insightly.com
 69
7
20
23
8
Keap
keap.com
 69
7
17
22
9
Close
close.com
 85
9
9
21
10
Airtable
airtable.com
 78
8
8
19
11
Copper
copper.com
 70
7
10
19
12
HighLevel
gohighlevel.com
 78
8
8
19
13
Streak
streak.com
 77
8
8
19
14
Bigin
bigin.com
 74
7
7
18
15
Nimble
nimble.com
 62
6
12
18
16
Bitrix24
bitrix24.com
 69
7
7
17
17
Jobber
getjobber.com
 71
7
7
17
18
Less Annoying CRM
lessannoyingcrm.com
 72
7
7
17
19
Notion
notion.so
 68
7
7
17
20
Nutshell
nutshell.com
 69
7
7
17
21
Attio
attio.com
 66
7
7
16
22
Capsule
capsulecrm.com
 65
7
7
16
23
Kommo
kommo.com
 67
7
7
16
24
Salesflare
salesflare.com
 64
6
6
16
25
Teamleader
teamleader.eu
 65
7
7
16
26
Vtiger
vtiger.com
 64
6
6
16
27
folk
folk.app
 63
6
6
15
28
OnePageCRM
onepagecrm.com
 60
6
6
15
29
Agile CRM
agilecrm.com
 57
6
6
14
30
NetHunt CRM
nethunt.com
 58
6
6
14
31
Apptivo
apptivo.com
 53
5
5
13
32
noCRM
nocrm.io
 52
5
5
13
33
R
Really Simple Systems
reallysimplesystems.com
 49
5
5
12
34
Sellsy
sellsy.com
 46
5
5
12
35
Pipeline CRM
pipelinecrm.com
 41
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Small Business CRM Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →