Overview Leaderboard Methodology
Industry Report

Small Business Accounting Platforms

Cloud-based general-ledger and bookkeeping platforms designed for small businesses to manage invoicing, expenses, payroll integrations, and financial reporting.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 283
Total responses: 1,462
Top Brand Overall?
QuickBooks Time
94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Xero
85

Highest score on the LBA metric in this industry.

Authority Leader?
QuickBooks Time
100

Highest score on the Authority metric in this industry.

TOM Leader?
QuickBooks Time
100

Highest score on the TOM metric in this industry.

QuickBooks Time is the default answer in AI responses for Small Business Accounting Platforms

QuickBooks Time and QuickBooks Live together dominate AI responses for Small Business Accounting Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 37 Small Business Accounting Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
QuickBooks Time
quickbooks.com
 82
100
100
94
2
QuickBooks Live
intuit.com
 66
100
100
87
3
Xero
xero.com
 85
79
97
87
4
Wave
waveapps.com
 69
48
85
66
5
FreshBooks
freshbooks.com
 81
39
84
65
6
Zoho
zoho.com
 75
36
69
57
7
Sage CRM
sage.com
 50
17
54
36
8
NetSuite CRM
netsuite.com
 77
8
15
23
9
Gusto
gusto.com
 81
8
8
20
10
Sage Intacct
sageintacct.com
 81
8
8
20
11
Expensify
expensify.com
 73
7
7
18
12
Odoo CRM
odoo.com
 75
7
7
18
13
Akaunting
akaunting.com
 65
6
6
16
14
FreeAgent
freeagent.com
 65
6
6
16
15
MYOB
myob.com
 64
6
6
16
16
Exact Online
exact.com
 63
6
6
15
17
Patriot Software
patriotsoftware.com
 61
6
6
15
18
e-conomic
e-conomic.com
 58
6
6
14
19
KashFlow
kashflow.com
 58
6
6
14
20
Reckon
reckon.com
 54
5
5
14
21
Visma eAccounting
visma.com
 57
6
6
14
22
Vyapar
vyaparapp.in
 56
6
6
14
23
AccountEdge
accountedge.com
 54
5
5
13
24
Holded
holded.com
 51
5
5
13
25
OneUp
oneup.com
 51
5
5
13
26
ZipBooks
zipbooks.com
 52
5
5
13
27
Bokio
bokio.se
 48
5
5
12
28
Countingup
countingup.com
 48
5
5
12
29
QuickFile
quickfile.co.uk
 47
5
5
12
30
Manager
manager.io
 43
4
4
11
31
Saasu
saasu.com
 41
4
4
11
32
Google
google.com
 40
4
4
10
33
Kashoo
kashoo.com
 39
4
4
10
34
Busy
busy.in
 35
4
4
9
35
ProfitBooks
profitbooks.net
 33
3
3
9
36
Billy
billy.dk
 20
2
2
6
37
Puzzle
puzzle.io
 15
1
1
4

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 283 shared Small Business Accounting Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 283 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →