Small Business Accounting Platforms
Cloud-based general-ledger and bookkeeping platforms designed for small businesses to manage invoicing, expenses, payroll integrations, and financial reporting.
Xero is the default answer in AI responses for Small Business Accounting Platforms
When users ask ChatGPT, Claude, or Gemini about Small Business Accounting Platforms, Xero is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Wave is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.
Brand Leaderboard All 37 Small Business Accounting Platforms brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Xero
xero.com
|
85 | 79 | 97 | 87 |
| 2 |
 Wave
waveapps.com
|
69 | 48 | 85 | 66 |
| 3 |
 FreshBooks
freshbooks.com
|
81 | 39 | 84 | 64 |
| 4 |
 Zoho
zoho.com
|
75 | 36 | 69 | 57 |
| 5 |
 Sage Intacct
sageintacct.com
|
81 | 8 | 2 | 11 |
| 6 |
 ZipBooks
zipbooks.com
|
52 | 2 | 0 | 1 |
| 7 |
 AccountEdge
accountedge.com
|
54 | 0 | 0 | 0 |
| 8 |
 Akaunting
akaunting.com
|
65 | 0 | 0 | 0 |
| 9 |
 Billy
billy.dk
|
20 | 0 | 0 | 0 |
| 10 |
 Bokio
bokio.se
|
48 | 0 | 0 | 0 |
| 11 |
 Busy
busy.in
|
35 | 0 | 0 | 0 |
| 12 |
 Countingup
countingup.com
|
48 | 0 | 0 | 0 |
| 13 |
 e-conomic
e-conomic.com
|
58 | 0 | 0 | 0 |
| 14 |
 Exact Online
exact.com
|
63 | 0 | 0 | 0 |
| 15 |
 Expensify
expensify.com
|
73 | 0 | 0 | 0 |
| 16 |
 FreeAgent
freeagent.com
|
65 | 0 | 0 | 0 |
| 17 |
 Google
google.com
|
40 | 0 | 0 | 0 |
| 18 |
 Gusto
gusto.com
|
81 | 0 | 0 | 0 |
| 19 |
 Holded
holded.com
|
51 | 0 | 0 | 0 |
| 20 |
 KashFlow
kashflow.com
|
58 | 0 | 0 | 0 |
| 21 |
 Kashoo
kashoo.com
|
39 | 0 | 0 | 0 |
| 22 |
 Manager
manager.io
|
43 | 0 | 0 | 0 |
| 23 |
 MYOB
myob.com
|
64 | 0 | 0 | 0 |
| 24 |
 NetSuite CRM
netsuite.com
|
77 | 0 | 0 | 0 |
| 25 |
 Odoo CRM
odoo.com
|
75 | 0 | 0 | 0 |
| 26 |
 OneUp
oneup.com
|
51 | 0 | 0 | 0 |
| 27 |
 Patriot Software
patriotsoftware.com
|
61 | 0 | 0 | 0 |
| 28 |
 ProfitBooks
profitbooks.net
|
33 | 0 | 0 | 0 |
| 29 |
 Puzzle
puzzle.io
|
15 | 0 | 0 | 0 |
| 30 |
 QuickBooks Live
intuit.com
|
66 | 0 | 0 | 0 |
| 31 |
 QuickBooks Time
quickbooks.com
|
82 | 0 | 0 | 0 |
| 32 |
 QuickFile
quickfile.co.uk
|
47 | 0 | 0 | 0 |
| 33 |
 Reckon
reckon.com
|
54 | 0 | 0 | 0 |
| 34 |
 Saasu
saasu.com
|
41 | 0 | 0 | 0 |
| 35 |
 Sage CRM
sage.com
|
50 | 0 | 0 | 0 |
| 36 |
 Visma eAccounting
visma.com
|
57 | 0 | 0 | 0 |
| 37 |
 Vyapar
vyaparapp.in
|
56 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 283 shared Small Business Accounting Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →