Shaving Creams & Gels
Creams, gels, soaps, and foams that lubricate and protect skin during wet shaving to reduce irritation and improve glide.
Cremo leads the Shaving Creams & Gels category in AI responses
Cremo is the most consistently-surfaced brand when users ask AI assistants about Shaving Creams & Gels, but not to the point of monopolising the conversation. Proraso and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 37 Shaving Creams & Gels brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
C
Cremo
cremo.com
|
66 | 73 | 99 | 78 |
| 2 |
 Proraso
proraso.com
|
78 | 48 | 100 | 72 |
| 3 |
 Aveeno
aveeno.com
|
71 | 48 | 34 | 49 |
| 4 |
 NIVEA
nivea.com
|
80 | 19 | 73 | 48 |
| 5 |
 Taylor of Old Bond Street
tayloroldbondst.co.uk
|
93 | 13 | 77 | 46 |
| 6 |
 The Art of Shaving
theartofshaving.com
|
78 | 18 | 50 | 41 |
| 7 |
 Barbasol
barbasol.com
|
72 | 23 | 33 | 38 |
| 8 |
 Gillette
gillette.com
|
75 | 19 | 31 | 35 |
| 9 |
 Vanicream
vanicream.com
|
67 | 12 | 9 | 19 |
| 10 |
 Eos
evolutionofsmooth.com
|
66 | 18 | 1 | 11 |
| 11 |
B
Baxter of California
baxterofcalifornia.com
|
72 | 0 | 22 | 9 |
| 12 |
 Kiehl’s
kiehls.com
|
78 | 0 | 24 | 3 |
| 13 |
 Truefitt & Hill
truefittandhill.com
|
81 | 0 | 20 | 3 |
| 14 |
 Edge
edge.app
|
78 | 0 | 17 | 2 |
| 15 |
 Geo. F. Trumper
trumpers.com
|
72 | 0 | 8 | 2 |
| 16 |
 Jack Black
jackblack.com
|
80 | 0 | 16 | 2 |
| 17 |
 Barrister and Mann
barristerandmann.com
|
79 | 0 | 1 | 1 |
| 18 |
 Castle Forbes
castleforbes.com
|
74 | 0 | 3 | 1 |
| 19 |
 Cella Milano
cellamilano.it
|
72 | 0 | 1 | 1 |
| 20 |
 Mühle
muehle-shaving.com
|
76 | 0 | 2 | 1 |
| 21 |
 Pacific Shaving Company
pacificshaving.com
|
56 | 0 | 0 | 1 |
| 22 |
 Palmolive
palmolive.com
|
59 | 0 | 0 | 1 |
| 23 |
 Speick
speick.de
|
66 | 0 | 1 | 1 |
| 24 |
 St. James of London
stjamesoflondon.com
|
51 | 0 | 4 | 1 |
| 25 |
 Van Der Hagen
vanderhagen.com
|
63 | 0 | 1 | 1 |
| 26 |
A
Arko
arko.com.tr
|
63 | 0 | 0 | 0 |
| 27 |
 D. R. Harris
drharris.co.uk
|
85 | 0 | 0 | 0 |
| 28 |
 Edwin Jagger
edwinjagger.co.uk
|
70 | 0 | 0 | 0 |
| 29 |
 Fine Accoutrements
fineaccoutrements.com
|
61 | 0 | 0 | 0 |
| 30 |
 Harry's
harrys.com
|
74 | 0 | 0 | 0 |
| 31 |
 Kiss My Face
kissmyface.com
|
58 | 0 | 0 | 0 |
| 32 |
 LEA
lea.es
|
31 | 0 | 0 | 0 |
| 33 |
M
Mitchell's Wool Fat
mitchellswoolfatsoap.co.uk
|
73 | 0 | 0 | 0 |
| 34 |
 Noble Otter
nobleotter.com
|
83 | 0 | 0 | 0 |
| 35 |
 Phoenix Artisan Accoutrements
phoenixartisanaccoutrements.com
|
64 | 0 | 0 | 0 |
| 36 |
 Saponificio Varesino
saponificiovaresino.com
|
76 | 0 | 0 | 0 |
| 37 |
 Tabac
tabac-original.com
|
73 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 287 shared Shaving Creams & Gels prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →