Overview Leaderboard Methodology
Industry Report

Sales Intelligence Platforms

Platforms that aggregate firmographic, technographic, intent, and engagement data to help sales teams identify high-value prospects and prioritize outreach.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
ZoomInfo
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
ZoomInfo
91

Highest score on the LBA metric.

Authority Leader?
Apollo
84

Highest score on the Authority metric.

TOM Leader?
ZoomInfo
100

Highest score on the TOM metric.

ZoomInfo is the default answer in AI responses for Sales Intelligence Platforms

ZoomInfo and Apollo together dominate AI responses for Sales Intelligence Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Sales Intelligence Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
ZoomInfo
zoominfo.com
 91
75
100
88
2
Apollo
apollo.io
 84
84
90
86
3
6sense
6sense.com
 85
66
71
74
4
Cognism
cognism.com
 72
39
85
62
5
Demandbase
demandbase.com
 73
32
56
51
6
Clearbit
clearbit.com
 83
18
68
46
7
Lusha
lusha.com
 66
25
56
45
8
Bombora
bombora.com
 71
16
9
22
9
Seamless.AI
seamless.ai
 59
6
32
22
10
HubSpot
hubspot.com
 87
6
4
13
11
SalesIntel
salesintel.io
 54
0
17
7
12
Dealfront
dealfront.com
 52
1
4
6
13
D&B Hoovers
dnb.com
 80
1
2
5
14
UpLead
uplead.com
 60
0
4
4
15
LeadIQ
leadiq.com
 65
0
16
2
16
Outreach
outreach.io
 80
0
7
2
17
Salesloft
salesloft.com
 76
0
4
2
18
Clay
clay.com
 72
0
3
1
19
Crunchbase
crunchbase.com
 84
0
4
1
20
HG Insights
hginsights.com
 63
0
1
1
21
RocketReach
rocketreach.co
 70
0
2
1
22
Adapt
adapt.io
 45
0
0
0
23
CIENCE
cience.com
 60
0
0
0
24
Datanyze
datanyze.com
 56
0
0
0
25
Hunter Campaigns
hunter.io
 10
0
0
0
26
Kaspr
kaspr.io
 59
0
0
0
27
Kompass
kompass.com
 49
0
0
0
28
Lead411
lead411.com
 66
0
0
0
29
LeadGenius
leadgenius.com
 57
0
0
0
30
LinkedIn Learning
linkedin.com
 52
0
0
0
31
Ocean.io
ocean.io
 49
0
0
0
32
Snov.io
snov.io
 72
0
0
0
33
UserGems
usergems.com
 47
0
0
0
34
Vainu
vainu.com
 63
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Sales Intelligence Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →