Overview Leaderboard Methodology
Industry Report

Sales Engagement Platforms

Platforms that automate and orchestrate multi-channel outbound sales outreach, including email sequencing, dialing, and activity tracking.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
Outreach
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
HubSpot
91

Highest score on the LBA metric.

Authority Leader?
Outreach
97

Highest score on the Authority metric.

TOM Leader?
Outreach
100

Highest score on the TOM metric.

Outreach is the default answer in AI responses for Sales Engagement Platforms

Outreach and Salesloft together dominate AI responses for Sales Engagement Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 35 Sales Engagement Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Outreach
outreach.io
 83
97
100
93
2
Salesloft
salesloft.com
 82
77
100
86
3
Apollo
apollo.io
 80
79
90
83
4
HubSpot
hubspot.com
 91
60
81
76
5
Reply
reply.io
 80
43
75
63
6
Groove
groove.co
 65
10
64
35
7
Mailshake
mailshake.com
 62
13
17
24
8
Clari
clari.com
 76
4
38
23
9
Mixmax
mixmax.com
 71
5
34
23
10
Klenty
klenty.com
 48
1
25
11
11
Salesforce
salesforce.com
 77
2
6
10
12
Woodpecker
woodpecker.co
 62
1
5
7
13
Smartlead
smartlead.ai
 62
1
4
6
14
Yesware
yesware.com
 74
0
37
3
15
Close
close.com
 76
0
7
2
16
VanillaSoft
vanillasoft.com
 61
0
7
2
17
Outplay
outplayhq.com
 44
0
6
1
18
PersistIQ
persistiq.com
 46
0
1
1
19
Pipedrive
pipedrive.com
 86
0
2
1
20
QuickMail
quickmail.com
 60
0
1
1
21
Saleshandy
saleshandy.com
 61
0
1
1
22
Alore
alore.io
 16
0
0
0
23
Amplemarket
amplemarket.com
 61
0
0
0
24
Expandi
expandi.io
 60
0
0
0
25
LaGrowthMachine
lagrowthmachine.com
 53
0
0
0
26
Lemwarm
lemlist.com
 58
0
0
0
27
MeetAlfred
meetalfred.com
 42
0
0
0
28
Orum
orum.com
 59
0
0
0
29
Overloop
overloop.com
 55
0
0
0
30
PhoneBurner
phoneburner.com
 56
0
0
0
31
Revenue Grid
revenuegrid.com
 52
0
0
0
32
SalesBlink
salesblink.io
 40
0
0
0
33
Skylead
skylead.io
 41
0
0
0
34
Snov.io
snov.io
 73
0
0
0
35
Xant
xant.ai
 48
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Sales Engagement Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →