Overview Leaderboard Methodology
Industry Report

Renters Insurance Providers

Companies that offer policies protecting tenants' personal property and liability coverage for renters in rented residences.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
State Farm
84/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Progressive
88

Highest score on the LBA metric.

Authority Leader?
State Farm
79

Highest score on the Authority metric.

TOM Leader?
State Farm
100

Highest score on the TOM metric.

State Farm leads the Renters Insurance Providers category in AI responses

State Farm is the most consistently-surfaced brand when users ask AI assistants about Renters Insurance Providers, but not to the point of monopolising the conversation. Lemonade and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Renters Insurance Providers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
State Farm
statefarm.com
 75
79
100
84
2
Lemonade
lemonade.com
 74
72
100
81
3
Allstate
allstate.com
 69
57
86
70
4
Progressive
progressiveintl.com
 88
54
67
69
5
USAA
usaa.com
 77
43
85
65
6
Amica
amica.com
 63
14
47
35
7
Nationwide
nationwide.com
 70
5
57
27
8
GEICO
geico.com
 74
13
2
12
9
Travelers
travelers.com
 72
0
13
8
10
Assurant
assurant.com
 56
0
7
2
11
Erie Insurance
erieinsurance.com
 64
0
21
2
12
Farmers
farmers.com
 71
0
7
2
13
Liberty Mutual
libertymutual.com
 70
0
9
2
14
AAA
aaa.com
 60
0
1
1
15
American Family
amfam.com
 60
0
1
1
16
Homesite
homesite.com
 44
0
4
1
17
Progressive Renters Insurance
progressive.com
 73
0
1
1
18
Toggle
toggle.com
 54
0
1
1
19
Arbella Insurance
arbella.com
 43
0
0
0
20
Auto-Owners Insurance
auto-owners.com
 54
0
0
0
21
COUNTRY Financial
countryfinancial.com
 49
0
0
0
22
ePremium
epremiuminsurance.com
 22
0
0
0
23
Jetty
jetty.com
 49
0
0
0
24
MAPFRE
mapfreinsurance.com
 37
0
0
0
25
Mercury Insurance
mercuryinsurance.com
 42
0
0
0
26
MSI
msi.com
 22
0
0
0
27
National General
nationalgeneral.com
 41
0
0
0
28
Safeco
safeco.com
 57
0
0
0
29
Shelter Insurance
shelterinsurance.com
 46
0
0
0
30
Stillwater Insurance
stillwater.com
 25
0
0
0
31
Sure
sureapp.com
 52
0
0
0
32
The Hartford
thehartford.com
 60
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Renters Insurance Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →