Overview Leaderboard Methodology
Industry Report

Renters Insurance Providers

Companies that offer policies protecting tenants' personal property and liability coverage for renters in rented residences.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
State Farm
84/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Progressive
88

Highest score on the LBA metric in this industry.

Authority Leader?
State Farm
79

Highest score on the Authority metric in this industry.

TOM Leader?
State Farm
100

Highest score on the TOM metric in this industry.

State Farm leads the Renters Insurance Providers category in AI responses

State Farm is the most consistently-surfaced brand when users ask AI assistants about Renters Insurance Providers, but not to the point of monopolising the conversation. Lemonade and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Renters Insurance Providers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
State Farm
statefarm.com
 75
79
100
84
2
Lemonade
lemonade.com
 74
72
100
81
3
Allstate
allstate.com
 69
57
86
70
4
Progressive
progressiveintl.com
 88
54
67
69
5
USAA
usaa.com
 77
43
85
66
6
Amica
amica.com
 63
14
47
36
7
Nationwide
nationwide.com
 70
7
57
33
8
Erie Insurance
erieinsurance.com
 64
6
21
22
9
GEICO
geico.com
 74
13
7
21
10
Travelers
travelers.com
 72
7
13
21
11
Liberty Mutual
libertymutual.com
 70
7
9
18
12
Progressive Renters Insurance
progressive.com
 73
7
7
18
13
Farmers
farmers.com
 71
7
7
17
14
AAA
aaa.com
 60
6
6
15
15
American Family
amfam.com
 60
6
6
15
16
Assurant
assurant.com
 56
6
7
15
17
The Hartford
thehartford.com
 60
6
6
15
18
Safeco
safeco.com
 57
6
6
14
19
Toggle
toggle.com
 54
5
5
14
20
Auto-Owners Insurance
auto-owners.com
 54
5
5
13
21
Sure
sureapp.com
 52
5
5
13
22
COUNTRY Financial
countryfinancial.com
 49
5
5
12
23
Jetty
jetty.com
 49
5
5
12
24
Shelter Insurance
shelterinsurance.com
 46
5
5
12
25
Arbella Insurance
arbella.com
 43
4
4
11
26
Homesite
homesite.com
 44
4
4
11
27
Mercury Insurance
mercuryinsurance.com
 42
4
4
11
28
National General
nationalgeneral.com
 41
4
4
11
29
MAPFRE
mapfreinsurance.com
 37
4
4
10
30
Stillwater Insurance
stillwater.com
 25
2
2
7
31
ePremium
epremiuminsurance.com
 22
2
2
6
32
MSI
msi.com
 22
2
2
6

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Renters Insurance Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →