Overview Leaderboard Methodology
Industry Report

Regional Listing Sites

Property listing platforms focused on specific states, provinces, or metropolitan regions offering localized inventory and market data.

Brands tracked: 50
Brands analyzed: 50
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 365
Total responses: 1,925
Top Brand Overall?
Zillow
77/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Realtor.ca
85

Highest score on the LBA metric in this industry.

Authority Leader?
Zillow
60

Highest score on the Authority metric in this industry.

TOM Leader?
Zillow
94

Highest score on the TOM metric in this industry.

Zillow leads the Regional Listing Sites category in AI responses

Zillow is the most consistently-surfaced brand when users ask AI assistants about Regional Listing Sites, but not to the point of monopolising the conversation. Realtor.com and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 50 Regional Listing Sites brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Zillow
zillow.com
 82
60
94
77
2
Realtor.com
realtor.com
 83
41
80
65
3
Redfin
redfin.com
 75
37
74
59
4
Rightmove
rightmove.co.uk
 81
8
66
38
5
realestate.com.au
realestate.com.au
 79
8
57
36
6
Zoopla
zoopla.co.uk
 75
7
62
36
7
Realtor.ca
realtor.ca
 85
8
36
32
8
Idealista
idealista.com
 71
7
44
31
9
Domain
domain.com.au
 61
6
54
30
10
Magicbricks
magicbricks.com
 74
7
40
30
11
Trade Me Property
trademe.co.nz
 74
7
38
30
12
ImmobilienScout24
immobilienscout24.de
 79
8
31
29
13
OnTheMarket
onthemarket.com
 61
6
46
29
14
SeLoger
seloger.com
 67
7
41
29
15
Trulia
trulia.com
 76
8
33
29
16
99acres
99acres.com
 64
6
43
28
17
Housing.com
housing.com
 64
6
38
27
18
realestate.co.nz
realestate.co.nz
 71
7
32
27
19
Bayut
bayut.com
 70
7
29
26
20
Homes.com
homes.com
 55
7
26
23
21
StreetEasy
streeteasy.com
 82
8
8
20
22
Bright MLS
brightmlshomes.com
 61
6
7
16
23
HouseSigma
housesigma.com
 58
6
6
15
24
NWMLS
nwmls.com
 61
6
6
15
25
RentHop
renthop.com
 62
6
6
15
26
REcolorado
recolorado.com
 52
5
5
13
27
BeachesMLS
beachesmls.com
 45
5
5
12
28
FMLS
fmls.com
 48
5
5
12
29
REW
rew.ca
 33
3
10
12
30
MIAMI Realtors
miamire.com
 41
4
4
11
31
N
NJMLS
njmls.com
 41
4
4
11
32
UtahRealEstate
utahrealestate.com
 45
4
4
11
33
Arizona Regional MLS
armls.com
 40
4
4
10
34
Condos.ca
condos.ca
 37
4
4
10
35
Maine Listings
mainelistings.com
 36
4
4
10
36
OneKey MLS
onekeymls.com
 38
4
4
10
37
Property.ca
property.ca
 38
4
4
10
38
Realtracs
realtracs.com
 35
4
4
9
39
SmartMLS
smartmls.com
 32
3
3
9
40
Boston Pads
bostonpads.com
 31
3
3
8
41
PrimeMLS
primemls.com
 30
3
3
8
42
GAMLS
gamls.com
 27
3
3
7
43
TheMLSonline
themlsonline.com
 27
3
3
7
44
Domu
domu.com
 10
1
2
4
45
HAR
har.com
 0
0
10
2
46
Hawaii House
hawaiihouse.com
 4
0
0
1
47
B
Bungol
bungol.ca
 0
0
0
0
48
NTX Homes
ntxhomes.com
 0
0
0
0
49
NYBits
nybits.com
 0
0
0
0
50
SABOR
sabor.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 365 shared Regional Listing Sites prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 365 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →