Regional Listing Sites
Property listing platforms focused on specific states, provinces, or metropolitan regions offering localized inventory and market data.
Zillow leads the Regional Listing Sites category in AI responses
Zillow is the most consistently-surfaced brand when users ask AI assistants about Regional Listing Sites, but not to the point of monopolising the conversation. Realtor.com and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 50 Regional Listing Sites brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Zillow
zillow.com
|
82 | 56 | 93 | 75 |
| 2 |
 Realtor.com
realtor.com
|
83 | 41 | 80 | 65 |
| 3 |
 Redfin
redfin.com
|
75 | 37 | 74 | 59 |
| 4 |
 Rightmove
rightmove.co.uk
|
81 | 3 | 66 | 24 |
| 5 |
 Homes.com
homes.com
|
55 | 7 | 26 | 22 |
| 6 |
 Zoopla
zoopla.co.uk
|
75 | 0 | 62 | 13 |
| 7 |
 realestate.com.au
realestate.com.au
|
79 | 0 | 57 | 12 |
| 8 |
 Bright MLS
brightmlshomes.com
|
61 | 2 | 7 | 10 |
| 9 |
 Domain
domain.com.au
|
61 | 0 | 54 | 6 |
| 10 |
 NWMLS
nwmls.com
|
61 | 0 | 6 | 4 |
| 11 |
 99acres
99acres.com
|
64 | 0 | 43 | 3 |
| 12 |
 Bayut
bayut.com
|
70 | 0 | 29 | 3 |
| 13 |
 Housing.com
housing.com
|
64 | 0 | 38 | 3 |
| 14 |
 Idealista
idealista.com
|
71 | 0 | 44 | 3 |
| 15 |
 ImmobilienScout24
immobilienscout24.de
|
79 | 0 | 31 | 3 |
| 16 |
 Magicbricks
magicbricks.com
|
74 | 0 | 40 | 3 |
| 17 |
 OnTheMarket
onthemarket.com
|
61 | 0 | 46 | 3 |
| 18 |
 realestate.co.nz
realestate.co.nz
|
71 | 0 | 32 | 3 |
| 19 |
 Realtor.ca
realtor.ca
|
85 | 0 | 36 | 3 |
| 20 |
 SeLoger
seloger.com
|
67 | 0 | 41 | 3 |
| 21 |
 Trade Me Property
trademe.co.nz
|
74 | 0 | 38 | 3 |
| 22 |
 Trulia
trulia.com
|
76 | 0 | 33 | 3 |
| 23 |
 HouseSigma
housesigma.com
|
58 | 0 | 6 | 2 |
| 24 |
 REW
rew.ca
|
33 | 0 | 10 | 2 |
| 25 |
 StreetEasy
streeteasy.com
|
82 | 0 | 6 | 2 |
| 26 |
 Boston Pads
bostonpads.com
|
31 | 0 | 1 | 1 |
| 27 |
 Domu
domu.com
|
10 | 0 | 2 | 1 |
| 28 |
 FMLS
fmls.com
|
48 | 0 | 4 | 1 |
| 29 |
 GAMLS
gamls.com
|
27 | 0 | 1 | 1 |
| 30 |
 MIAMI Realtors
miamire.com
|
41 | 0 | 3 | 1 |
| 31 |
 RentHop
renthop.com
|
62 | 0 | 1 | 1 |
| 32 |
 SmartMLS
smartmls.com
|
32 | 0 | 1 | 1 |
| 33 |
 Arizona Regional MLS
armls.com
|
40 | 0 | 0 | 0 |
| 34 |
 BeachesMLS
beachesmls.com
|
45 | 0 | 0 | 0 |
| 35 |
B
Bungol
bungol.ca
|
0 | 0 | 0 | 0 |
| 36 |
 Condos.ca
condos.ca
|
37 | 0 | 0 | 0 |
| 37 |
 HAR
har.com
|
0 | 0 | 10 | 0 |
| 38 |
 Hawaii House
hawaiihouse.com
|
4 | 0 | 0 | 0 |
| 39 |
 Maine Listings
mainelistings.com
|
36 | 0 | 0 | 0 |
| 40 |
N
NJMLS
njmls.com
|
41 | 0 | 0 | 0 |
| 41 |
 NTX Homes
ntxhomes.com
|
0 | 0 | 0 | 0 |
| 42 |
 NYBits
nybits.com
|
0 | 0 | 0 | 0 |
| 43 |
 OneKey MLS
onekeymls.com
|
38 | 0 | 0 | 0 |
| 44 |
 PrimeMLS
primemls.com
|
30 | 0 | 0 | 0 |
| 45 |
 Property.ca
property.ca
|
38 | 0 | 0 | 0 |
| 46 |
 Realtracs
realtracs.com
|
35 | 0 | 0 | 0 |
| 47 |
 REcolorado
recolorado.com
|
52 | 0 | 0 | 0 |
| 48 |
 SABOR
sabor.com
|
0 | 0 | 0 | 0 |
| 49 |
 TheMLSonline
themlsonline.com
|
27 | 0 | 0 | 0 |
| 50 |
 UtahRealEstate
utahrealestate.com
|
45 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 365 shared Regional Listing Sites prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →