Overview Leaderboard Methodology
Industry Report

Recurring Billing Systems

Solutions that manage subscription billing cycles, metered usage, dunning, and revenue recognition for subscription-based businesses.

Brands tracked: 39
Brands analyzed: 39
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 299
Total responses: 1,540
Top Brand Overall?
Stripe Billing
92/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Chargebee
84

Highest score on the LBA metric in this industry.

Authority Leader?
Stripe Billing
100

Highest score on the Authority metric in this industry.

TOM Leader?
Stripe Billing
100

Highest score on the TOM metric in this industry.

Stripe Billing is the default answer in AI responses for Recurring Billing Systems

Stripe Billing and Chargebee together dominate AI responses for Recurring Billing Systems. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 39 Recurring Billing Systems brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Stripe Billing
stripe.com
 77
100
100
92
2
Chargebee
chargebee.com
 84
70
97
83
3
Recurly
recurly.com
 76
41
86
65
4
Zuora
zuora.com
 73
46
58
58
5
Paddle
paddle.com
 78
21
77
51
6
Maxio
maxio.com
 62
14
40
33
7
Braintree
braintreepayments.com
 72
7
36
29
8
Zoho
zoho.com
 70
11
27
29
9
PayPal Invoicing
paypal.com
 68
7
37
28
10
Square Appointments
squareup.com
 64
6
15
20
11
FastSpring
fastspring.com
 74
7
7
18
12
SAP
sap.com
 72
7
7
18
13
FreshBooks
freshbooks.com
 71
7
7
17
14
Aria Systems
ariasystems.com
 63
6
6
16
15
Kill Bill
killbill.io
 65
7
7
16
16
Lemon Squeezy
lemonsqueezy.com
 64
6
6
16
17
Piano
piano.io
 66
7
7
16
18
QuickBooks Live
intuit.com
 55
6
10
16
19
Xero
xero.com
 64
6
6
16
20
Cleverbridge
cleverbridge.com
 59
6
6
15
21
Vindicia
vindicia.com
 63
6
6
15
22
Cerillion
cerillion.com
 55
6
6
14
23
Gotransverse
gotransverse.com
 55
5
5
14
24
sticky.io
sticky.io
 58
6
6
14
25
ChargeOver
chargeover.com
 53
5
5
13
26
Rebilly
rebilly.com
 51
5
5
13
27
Billsby
billsby.com
 36
4
9
12
28
MoonClerk
moonclerk.com
 48
5
5
12
29
billwerk
billwerk.plus
 45
4
4
11
30
PayWhirl
paywhirl.com
 43
4
4
11
31
OneBill
onebillsoftware.com
 38
4
4
10
32
Younium
younium.com
 40
4
4
10
33
BluLogix
blulogix.com
 35
3
3
9
34
RecVue
recvue.com
 35
3
3
9
35
Reepay
reepay.com
 33
3
3
9
36
SubscriptionFlow
subscriptionflow.com
 34
3
3
9
37
Chargezoom
chargezoom.com
 29
3
3
8
38
Ordway
ordwaylabs.com
 31
3
3
8
39
ezyCollect
ezycollect.com.au
 27
3
3
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 299 shared Recurring Billing Systems prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →