Industry Report

Recurring Billing Systems

Solutions that manage subscription billing cycles, metered usage, dunning, and revenue recognition for subscription-based businesses.

Brands tracked: 39

Brands analyzed: 39

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 299

Total responses: 1,540

Top Brand Overall?

Stripe Billing

85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Chargebee

Highest score on the LBA metric.

Authority Leader?

Stripe Billing

Highest score on the Authority metric.

TOM Leader?

Stripe Billing

100

Highest score on the TOM metric.

Stripe Billing is the default answer in AI responses for Recurring Billing Systems

Stripe Billing and Chargebee together dominate AI responses for Recurring Billing Systems. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

#	Brand	LBA	Authority	TOM	Overall
1	Stripe Billing stripe.com	77	79	100	85
2	Chargebee chargebee.com	84	70	97	83
3	Recurly recurly.com	76	41	86	64
4	Zuora zuora.com	73	46	58	58
5	Paddle paddle.com	78	21	77	50
6	Maxio maxio.com	62	14	40	32
7	Zoho zoho.com	70	11	27	28
8	SAP sap.com	72	1	3	5
9	Braintree braintreepayments.com	72	0	36	3
10	FreshBooks freshbooks.com	71	0	5	2
11	Aria Systems ariasystems.com	63	0	1	1
12	Billsby billsby.com	36	0	9	1
13	FastSpring fastspring.com	74	0	1	1
14	Kill Bill killbill.io	65	0	1	1
15	PayWhirl paywhirl.com	43	0	1	1
16	sticky.io sticky.io	58	0	1	1
17	Xero xero.com	64	0	3	1
18	billwerk billwerk.plus	45	0	0	0
19	BluLogix blulogix.com	35	0	0	0
20	Cerillion cerillion.com	55	0	0	0
21	ChargeOver chargeover.com	53	0	0	0
22	Chargezoom chargezoom.com	29	0	0	0
23	Cleverbridge cleverbridge.com	59	0	0	0
24	ezyCollect ezycollect.com.au	27	0	0	0
25	Gotransverse gotransverse.com	55	0	0	0
26	Lemon Squeezy lemonsqueezy.com	64	0	0	0
27	MoonClerk moonclerk.com	48	0	0	0
28	OneBill onebillsoftware.com	38	0	0	0
29	Ordway ordwaylabs.com	31	0	0	0
30	PayPal Invoicing paypal.com	68	0	0	0
31	Piano piano.io	66	0	0	0
32	QuickBooks Live intuit.com	55	0	0	0
33	Rebilly rebilly.com	51	0	0	0
34	RecVue recvue.com	35	0	0	0
35	Reepay reepay.com	33	0	0	0
36	Square Appointments squareup.com	64	0	0	0
37	SubscriptionFlow subscriptionflow.com	34	0	0	0
38	Vindicia vindicia.com	63	0	0	0
39	Younium younium.com	40	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Recurring Billing Systems

Stripe Billing is the default answer in AI responses for Recurring Billing Systems

Brand Leaderboard All 39 Recurring Billing Systems brands ranked

How is this calculated? Methodology

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