Overview Leaderboard Methodology
Industry Report

Public Cloud Platforms

Large-scale cloud service providers offering compute, storage, networking, and managed services on a multi-tenant public infrastructure.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Google Cloud
83/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft Azure
99

Highest score on the LBA metric.

Authority Leader?
Google Cloud
70

Highest score on the Authority metric.

TOM Leader?
Amazon
98

Highest score on the TOM metric.

Google Cloud leads the Public Cloud Platforms category in AI responses

Google Cloud is the most consistently-surfaced brand when users ask AI assistants about Public Cloud Platforms, but not to the point of monopolising the conversation. Microsoft Azure and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 31 Public Cloud Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Google Cloud
cloud.google.com
 92
70
89
83
2
Microsoft Azure
azure.microsoft.com
 99
38
97
72
3
Oracle
oracle.com
 75
18
78
47
4
Amazon
amazon.com
 79
13
98
46
5
Amazon Web Services
aws.amazon.com
 99
9
96
44
6
IBM
ibm.com
 72
2
57
19
7
DigitalOcean
digitalocean.com
 86
1
15
11
8
Cloudflare
cloudflare.com
 89
1
14
9
9
Alibaba Cloud
alibabacloud.com
 72
0
41
3
10
Tencent Cloud
tencentcloud.com
 65
0
9
2
11
Akamai
akamai.com
 76
0
1
1
12
Backblaze
backblaze.com
 66
1
0
1
13
Hetzner
hetzner.com
 68
0
4
1
14
Linode
linode.com
 81
0
1
1
15
Netlify
netlify.com
 95
0
1
1
16
OVHcloud
ovhcloud.com
 64
0
1
1
17
Vercel
vercel.com
 97
0
3
1
18
Vultr
vultr.com
 74
0
3
1
19
CoreWeave
coreweave.com
 64
0
0
0
20
Exoscale
exoscale.com
 58
0
0
0
21
Fly.io
fly.io
 82
0
0
0
22
Huawei Cloud
huaweicloud.com
 71
0
0
0
23
IONOS Cloud
ionos.com
 58
0
0
0
24
Kamatera
kamatera.com
 53
0
0
0
25
Leaseweb
leaseweb.com
 58
0
0
0
26
Neon
neon.tech
 39
0
0
0
27
Rackspace Technology
rackspace.com
 58
0
0
0
28
Render
render.com
 76
0
0
0
29
Scaleway
scaleway.com
 69
0
0
0
30
UpCloud
upcloud.com
 63
0
0
0
31
Wasabi
wasabi.com
 73
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Public Cloud Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →