Overview Leaderboard Methodology
Industry Report

Professional Salon Shampoos

Higher-end shampoos sold through salons and professional channels, formulated for color care, damage repair, and stylist-recommended treatments.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Redken
90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Wella Professionals
88

Highest score on the LBA metric.

Authority Leader?
Redken
85

Highest score on the Authority metric.

TOM Leader?
Redken
100

Highest score on the TOM metric.

Redken is the default answer in AI responses for Professional Salon Shampoos

When users ask ChatGPT, Claude, or Gemini about Professional Salon Shampoos, Redken is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Kérastase is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 33 Professional Salon Shampoos brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Redken
redken.com
 86
85
100
90
2
Kérastase
kerastase.com
 87
54
97
77
3
Pureology
pureology.com
 79
39
91
66
4
Matrix
matrixprofessional.com
 77
9
44
32
5
Moroccanoil
moroccanoil.com
 81
9
40
31
6
Paul Mitchell
paulmitchell.com
 75
12
30
30
7
Aveda
aveda.com
 80
7
43
29
8
Bumble and bumble
bumbleandbumble.com
 80
8
37
28
9
Olaplex
olaplex.com
 83
9
28
28
10
Oribe
oribe.com
 86
5
49
27
11
Joico
joico.com
 79
4
45
25
12
Biolage
biolage.com
 85
6
28
24
13
Briogeo
briogeohair.com
 79
3
15
15
14
Living Proof
livingproof.com
 79
4
3
10
15
Davines
davines.com
 76
0
2
3
16
Sebastian Professional
sebastianprofessional.com
 81
0
6
2
17
Wella Professionals
wella.com
 88
0
4
2
18
Kenra Professional
kenraprofessional.com
 67
0
2
1
19
Kevin Murphy
kevinmurphy.com.au
 79
0
1
1
20
Nioxin
nioxin.com
 75
0
3
1
21
R+Co
randco.com
 77
0
1
1
22
Schwarzkopf Professional
schwarzkopf-professional.com
 85
0
2
1
23
AG Care
agcare.com
 75
0
0
0
24
Alterna Haircare
alternahaircare.com
 77
0
0
0
25
ELEVEN Australia
elevenaustralia.com
 60
0
0
0
26
Framesi
framesi.com
 52
0
0
0
27
Goldwell
goldwell.com
 78
0
0
0
28
L'Oréal Professionnel
lorealprofessionnel.com
 82
0
0
0
29
Maria Nila
marianila.com
 75
0
0
0
30
milk_shake
milkshakehair.com
 69
0
0
0
31
Mizani
mizani.com
 80
0
0
0
32
Original & Mineral
originalmineral.com
 65
0
0
0
33
UNITE Hair
unitehair.com
 63
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Professional Salon Shampoos prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →