Overview Leaderboard Methodology
Industry Report

Professional Salon Shampoos

Higher-end shampoos sold through salons and professional channels, formulated for color care, damage repair, and stylist-recommended treatments.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Redken
90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Wella Professionals
88

Highest score on the LBA metric in this industry.

Authority Leader?
Redken
85

Highest score on the Authority metric in this industry.

TOM Leader?
Redken
100

Highest score on the TOM metric in this industry.

Redken is the default answer in AI responses for Professional Salon Shampoos

When users ask ChatGPT, Claude, or Gemini about Professional Salon Shampoos, Redken is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Kérastase is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 33 Professional Salon Shampoos brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Redken
redken.com
 86
85
100
90
2
Kérastase
kerastase.com
 87
54
97
77
3
Pureology
pureology.com
 79
39
91
66
4
Oribe
oribe.com
 86
9
49
35
5
Matrix
matrixprofessional.com
 77
9
44
34
6
Aveda
aveda.com
 80
8
43
33
7
Joico
joico.com
 79
8
45
33
8
Moroccanoil
moroccanoil.com
 81
9
40
33
9
Bumble and bumble
bumbleandbumble.com
 80
8
37
31
10
Paul Mitchell
paulmitchell.com
 75
12
30
31
11
Olaplex
olaplex.com
 83
9
28
30
12
Biolage
biolage.com
 85
8
28
29
13
Briogeo
briogeohair.com
 79
8
15
23
14
Wella Professionals
wella.com
 88
9
9
21
15
L'Oréal Professionnel
lorealprofessionnel.com
 82
8
8
20
16
Schwarzkopf Professional
schwarzkopf-professional.com
 85
8
8
20
17
Alterna Haircare
alternahaircare.com
 77
8
8
19
18
Goldwell
goldwell.com
 78
8
8
19
19
Kevin Murphy
kevinmurphy.com.au
 79
8
8
19
20
Living Proof
livingproof.com
 79
8
8
19
21
Mizani
mizani.com
 80
8
8
19
22
R+Co
randco.com
 77
8
8
19
23
Sebastian Professional
sebastianprofessional.com
 81
8
8
19
24
AG Care
agcare.com
 75
7
7
18
25
Davines
davines.com
 76
8
8
18
26
Maria Nila
marianila.com
 75
7
7
18
27
Nioxin
nioxin.com
 75
8
8
18
28
milk_shake
milkshakehair.com
 69
7
7
17
29
Kenra Professional
kenraprofessional.com
 67
7
7
16
30
Original & Mineral
originalmineral.com
 65
7
7
16
31
UNITE Hair
unitehair.com
 63
6
6
16
32
ELEVEN Australia
elevenaustralia.com
 60
6
6
15
33
Framesi
framesi.com
 52
5
5
13

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Professional Salon Shampoos prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →