Overview Leaderboard Methodology
Industry Report

Professional NLEs

Full-featured non-linear editing systems used by filmmakers, broadcast professionals, and high-end content creators for advanced timeline editing and color workflows.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Adobe
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
DaVinci Resolve
98

Highest score on the LBA metric in this industry.

Authority Leader?
Adobe
99

Highest score on the Authority metric in this industry.

TOM Leader?
Adobe
100

Highest score on the TOM metric in this industry.

Adobe is the default answer in AI responses for Professional NLEs

Adobe and DaVinci Resolve together dominate AI responses for Professional NLEs. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 31 Professional NLEs brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Adobe
adobe.com
 92
99
100
97
2
DaVinci Resolve
blackmagicdesign.com
 98
99
90
96
3
Media Composer
avid.com
 97
51
96
78
4
Apple
apple.com
 80
8
29
28
5
EDIUS
grassvalley.com
 67
7
18
22
6
Frame.io
frame.io
 87
9
9
21
7
LumaFusion
luma-touch.com
 79
8
8
19
8
PowerDirector
cyberlink.com
 78
8
8
19
9
Filmora
wondershare.com
 73
7
7
18
10
Kdenlive
kdenlive.org
 74
7
7
18
11
Nuke Studio
foundry.com
 73
7
7
18
12
Shotcut
shotcut.org
 76
8
8
18
13
VEGAS Pro
vegascreativesoftware.com
 73
7
7
18
14
Lightworks
lwks.com
 58
6
8
16
15
Pinnacle Studio
pinnaclesys.com
 64
6
6
16
16
HitFilm
fxhome.com
 61
6
6
15
17
OpenShot
openshot.org
 62
6
6
15
18
Scratch
assimilateinc.com
 62
6
6
15
19
VideoStudio
videostudiopro.com
 59
6
6
15
20
Q
Quantel Pablo
quantel.com
 50
5
5
13
21
VSDC
videosoftdev.com
 53
5
5
13
22
Cinelerra
cinelerra-gg.org
 45
5
5
12
23
M
Media 100
media100.com
 46
5
5
12
24
Casablanca
macrosystem.de
 41
4
4
11
25
Flame
autodesk.com
 42
4
4
11
26
Mistika
sgo.es
 42
4
4
11
27
Blackbird
blackbird.video
 34
3
3
9
28
SpeedEDIT
newtek.com
 35
4
4
9
29
Olive
olivevideoeditor.org
 31
3
3
8
30
AJA Edit
aja.com
 14
1
1
4
31
Video Pro X
magix.com
 15
1
1
4

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Professional NLEs prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →