Overview Leaderboard Methodology
Industry Report

Professional Certification Providers

Platforms focused on career-oriented training and accredited certifications designed to upskill professionals in specific industries.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
CompTIA
70/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
97

Highest score on the LBA metric in this industry.

Authority Leader?
CompTIA
44

Highest score on the Authority metric in this industry.

TOM Leader?
PMI
90

Highest score on the TOM metric in this industry.

CompTIA leads the Professional Certification Providers category in AI responses

CompTIA is the most consistently-surfaced brand when users ask AI assistants about Professional Certification Providers, but not to the point of monopolising the conversation. Microsoft and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 38 Professional Certification Providers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
CompTIA
comptia.org
 89
44
89
70
2
Microsoft
microsoft.com
 97
40
81
69
3
Google
google.com
 83
32
77
59
4
Amazon
amazon.com
 75
29
77
55
5
PMI
pmi.org
 85
16
90
52
6
Coursera
coursera.org
 79
28
49
48
7
Cisco
cisco.com
 91
12
63
43
8
ISACA
isaca.org
 91
9
61
40
9
edX
edx.org
 83
10
28
30
10
SHRM
shrm.org
 88
9
27
30
11
CFA Institute
cfainstitute.org
 96
10
18
27
12
Scrum.org
scrum.org
 78
8
25
27
13
HRCI
hrci.org
 70
7
27
26
14
IBM
ibm.com
 82
8
15
24
15
Scrum Alliance
scrumalliance.org
 77
8
17
23
16
LinkedIn Learning
linkedin.com
 81
8
13
22
17
SANS Institute
sans.org
 91
9
9
22
18
DataCamp
datacamp.com
 83
8
8
20
19
Pluralsight
pluralsight.com
 85
8
8
20
20
Udemy
udemy.com
 83
8
8
20
21
A Cloud Guru
acloudguru.com
 77
8
8
19
22
CBT Nuggets
cbtnuggets.com
 77
8
8
19
23
General Assembly
generalassemb.ly
 79
8
8
19
24
ISC2
isc2.org
 78
8
8
19
25
Udacity
udacity.com
 78
8
8
19
26
Codecademy
codecademy.com
 75
8
8
18
27
INE
ine.com
 73
7
7
18
28
Simplilearn
simplilearn.com
 74
7
7
18
29
CareerFoundry
careerfoundry.com
 68
7
7
17
30
EC-Council
eccouncil.org
 70
7
7
17
31
Infosec
infosecinstitute.com
 69
7
7
17
32
Skillsoft
skillsoft.com
 71
7
7
17
33
Wiley Efficient Learning
efficientlearning.com
 69
7
7
17
34
Becker
becker.com
 62
6
6
15
35
BrainStation
brainstation.io
 61
6
6
15
36
CFI
corporatefinanceinstitute.com
 62
6
6
15
37
Kaplan Professional
kaplan.com
 61
6
6
15
38
Springboard
springboard.com
 44
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Professional Certification Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →