Overview Leaderboard Methodology
Industry Report

Professional Certification Providers

Platforms focused on career-oriented training and accredited certifications designed to upskill professionals in specific industries.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
CompTIA
70/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
97

Highest score on the LBA metric.

Authority Leader?
CompTIA
44

Highest score on the Authority metric.

TOM Leader?
PMI
90

Highest score on the TOM metric.

CompTIA leads the Professional Certification Providers category in AI responses

CompTIA is the most consistently-surfaced brand when users ask AI assistants about Professional Certification Providers, but not to the point of monopolising the conversation. Microsoft and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 38 Professional Certification Providers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
CompTIA
comptia.org
 89
44
89
70
2
Microsoft
microsoft.com
 97
34
80
64
3
Google
google.com
 83
32
77
59
4
PMI
pmi.org
 85
16
90
50
5
Coursera
coursera.org
 79
28
49
47
6
Cisco
cisco.com
 91
12
63
41
7
edX
edx.org
 83
10
28
28
8
ISACA
isaca.org
 91
2
61
21
9
LinkedIn Learning
linkedin.com
 81
3
13
15
10
Udemy
udemy.com
 83
7
3
12
11
ISC2
isc2.org
 78
5
2
9
12
CFA Institute
cfainstitute.org
 96
0
18
3
13
HRCI
hrci.org
 70
0
27
3
14
Scrum.org
scrum.org
 78
0
25
3
15
SHRM
shrm.org
 88
0
27
3
16
IBM
ibm.com
 82
0
15
2
17
Scrum Alliance
scrumalliance.org
 77
0
17
2
18
Udacity
udacity.com
 78
0
5
2
19
Amazon
amazon.com
 75
0
2
1
20
EC-Council
eccouncil.org
 70
0
1
1
21
Pluralsight
pluralsight.com
 85
3
0
1
22
Simplilearn
simplilearn.com
 74
0
1
1
23
Skillsoft
skillsoft.com
 71
0
1
1
24
A Cloud Guru
acloudguru.com
 77
0
0
0
25
Becker
becker.com
 62
0
0
0
26
BrainStation
brainstation.io
 61
0
0
0
27
CareerFoundry
careerfoundry.com
 68
0
0
0
28
CBT Nuggets
cbtnuggets.com
 77
0
0
0
29
CFI
corporatefinanceinstitute.com
 62
0
0
0
30
Codecademy
codecademy.com
 75
0
0
0
31
DataCamp
datacamp.com
 83
0
0
0
32
General Assembly
generalassemb.ly
 79
0
0
0
33
INE
ine.com
 73
0
0
0
34
Infosec
infosecinstitute.com
 69
0
0
0
35
Kaplan Professional
kaplan.com
 61
0
0
0
36
SANS Institute
sans.org
 91
0
0
0
37
Springboard
springboard.com
 44
0
0
0
38
Wiley Efficient Learning
efficientlearning.com
 69
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Professional Certification Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →