Overview Leaderboard Methodology
Industry Report

Print-On-Demand Platforms

Services that allow merchants to create custom printed merchandise (apparel, home goods, accessories) on demand with integrated printing, fulfillment, and shipping.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Printful
91/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Bella+Canvas
84

Highest score on the LBA metric in this industry.

Authority Leader?
Printful
100

Highest score on the Authority metric in this industry.

TOM Leader?
Printful
100

Highest score on the TOM metric in this industry.

Printful is the default answer in AI responses for Print-On-Demand Platforms

Printful and Printify together dominate AI responses for Print-On-Demand Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 36 Print-On-Demand Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Printful
printful.com
 75
100
100
91
2
Printify
printify.com
 75
100
95
89
3
Gelato
gelato.com
 72
83
85
80
4
Gooten
gooten.com
 55
37
63
50
5
SPOD
spod.com
 50
13
49
32
6
Apliiq
apliiq.com
 68
7
46
30
7
Etsy
etsy.com
 72
7
17
22
8
Redbubble
redbubble.com
 68
7
18
22
9
CustomCat
customcat.com
 48
5
31
21
10
Bella+Canvas
bellacanvas.com
 84
8
8
20
11
Amazon
amazon.com
 77
8
8
19
12
Gildan
gildan.com
 76
8
8
19
13
Spring
spring.com
 57
6
15
19
14
WooCommerce
woocommerce.com
 74
7
9
19
15
Shopify Tax
shopify.com
 47
5
20
18
16
Society6
society6.com
 68
7
10
18
17
Zazzle
zazzle.com
 73
7
7
18
18
Prodigi
prodigi.com
 59
10
6
17
19
Fine Art America
fineartamerica.com
 67
7
7
16
20
Fourthwall
fourthwall.com
 63
6
6
16
21
TeeLaunch
teelaunch.com
 46
5
14
16
22
Contrado
contrado.com
 59
6
6
15
23
Scalable Press
scalablepress.com
 56
6
6
14
24
Spreadshop
spreadshop.com
 54
5
5
14
25
Teemill
teemill.com
 57
6
6
14
26
CafePress
cafepress.com
 54
5
5
13
27
Lulu Direct
lulu.com
 53
5
5
13
28
Inkthreadable
inkthreadable.co.uk
 46
5
5
12
29
Printed Mint
printedmint.com
 47
5
5
12
30
ShineOn
shineon.com
 47
5
5
12
31
JetPrint
jetprintapp.com
 39
4
4
10
32
Yoycol
yoycol.com
 37
4
4
10
33
Qikink
qikink.com
 32
3
3
9
34
T-Pop
tpop.com
 35
4
4
9
35
Printrove
printrove.com
 31
3
3
8
36
ArtsAdd
artsadd.com
 13
1
1
4

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Print-On-Demand Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →