Premium Denim Brands
Brands known for high-quality, often selvedge or raw denim jeans that emphasize craftsmanship, premium materials, and durable construction.
Premium Denim Brands has no dominant brand in AI responses
Iron Heart is the top-ranked brand here, but its overall score of 62 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Premium Denim Brands with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.
Brand Leaderboard All 39 Premium Denim Brands brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Iron Heart
ironheart.co.uk
|
85 | 48 | 58 | 62 |
| 2 |
 Pure Blue Japan
purebluejapan.jp
|
86 | 28 | 64 | 54 |
| 3 |
 Momotaro
momotarojeans.com
|
73 | 27 | 59 | 49 |
| 4 |
 3sixteen
3sixteen.com
|
79 | 26 | 39 | 43 |
| 5 |
 Naked & Famous
nakedandfamousdenim.com
|
76 | 22 | 34 | 39 |
| 6 |
C
Citizens of Humanity
citizensofhumanity.com
|
85 | 12 | 41 | 35 |
| 7 |
 Nudie Jeans
nudiejeans.com
|
80 | 9 | 51 | 34 |
| 8 |
S
Samurai Jeans
samurai-jeans.com
|
73 | 17 | 28 | 33 |
| 9 |
 AG Jeans
agjeans.com
|
86 | 12 | 27 | 30 |
| 10 |
R
RRL
rrl.com
|
88 | 8 | 31 | 28 |
| 11 |
T
The Flat Head
theflathead.com
|
77 | 12 | 25 | 28 |
| 12 |
 FRAME
frame-store.com
|
77 | 7 | 34 | 27 |
| 13 |
 Rag & Bone
rag-bone.com
|
80 | 6 | 41 | 27 |
| 14 |
 PAIGE
paige.com
|
77 | 11 | 19 | 26 |
| 15 |
 APC
apc-us.com
|
83 | 4 | 40 | 23 |
| 16 |
 Momotaro Jeans
momotaro-jeans.com
|
70 | 5 | 33 | 22 |
| 17 |
 AGOLDE
agolde.com
|
77 | 5 | 16 | 18 |
| 18 |
O
orSlow
orslow.jp
|
76 | 3 | 18 | 17 |
| 19 |
 A.P.C.
apc.fr
|
85 | 2 | 21 | 16 |
| 20 |
 Tellason
tellason.com
|
75 | 3 | 12 | 14 |
| 21 |
 Japan Blue Jeans
japanbluejeans.com
|
71 | 0 | 27 | 3 |
| 22 |
R
Rogue Territory
rogue-territory.com
|
73 | 0 | 5 | 2 |
| 23 |
 Evisu
evisu.com
|
76 | 0 | 4 | 1 |
| 24 |
O
ONI Denim
oni-denim.com
|
71 | 0 | 4 | 1 |
| 25 |
 Raleigh Denim Workshop
raleighdenimworkshop.com
|
65 | 0 | 1 | 1 |
| 26 |
S
Studio D'Artisan
studio-dartisan.com
|
77 | 0 | 2 | 1 |
| 27 |
 Benzak Denim Developers
benzakdenimdevelopers.com
|
42 | 0 | 0 | 0 |
| 28 |
 Big John
bigjohn-jeans.com
|
51 | 0 | 0 | 0 |
| 29 |
 Blackhorse Lane Ateliers
blackhorselane.com
|
37 | 0 | 0 | 0 |
| 30 |
 Denham
denham.com
|
70 | 0 | 0 | 0 |
| 31 |
 Edwin
edwin-europe.com
|
75 | 0 | 0 | 0 |
| 32 |
 Freenote Cloth
freenotecloth.com
|
65 | 0 | 0 | 0 |
| 33 |
 Fullcount
fullcount-online.com
|
73 | 0 | 0 | 0 |
| 34 |
 Hiut Denim Co.
hiutdenim.co.uk
|
57 | 0 | 0 | 0 |
| 35 |
 Imogene + Willie
imogeneandwillie.com
|
74 | 0 | 0 | 0 |
| 36 |
L
Left Field NYC
leftfieldnyc.com
|
55 | 0 | 0 | 0 |
| 37 |
S
Stevenson Overall Co.
stevensonoverall.com
|
45 | 0 | 0 | 0 |
| 38 |
 Tanuki
tanukijapan.com
|
41 | 0 | 0 | 0 |
| 39 |
 The Unbranded Brand
theunbrandedbrand.com
|
60 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 299 shared Premium Denim Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →