Overview Leaderboard Methodology
Industry Report

Portable Bluetooth Speakers

Compact, battery-powered speakers that stream audio wirelessly from phones or tablets and prioritize durability, battery life, and sound output for on-the-go use.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
JBL
94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Sony
89

Highest score on the LBA metric.

Authority Leader?
JBL
94

Highest score on the Authority metric.

TOM Leader?
JBL
100

Highest score on the TOM metric.

JBL is the default answer in AI responses for Portable Bluetooth Speakers

When users ask ChatGPT, Claude, or Gemini about Portable Bluetooth Speakers, JBL is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Bose is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 31 Portable Bluetooth Speakers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
JBL
jbl.com
 88
94
100
94
2
Bose
bose.com
 79
64
99
79
3
Ultimate Ears
ultimateears.com
 87
45
78
67
4
Sony
sony.com
 89
30
71
57
5
Anker Soundcore
soundcore.com
 78
37
54
54
6
Tribit
tribit.com
 58
8
32
24
7
Marshall
marshall.com
 81
5
24
21
8
Sonos
sonos.com
 84
3
16
16
9
Anker Soundcore Motion+
anker.com
 84
4
8
14
10
Bang & Olufsen
bang-olufsen.com
 84
0
18
3
11
Soundboks
soundboks.com
 71
0
1
1
12
Aiwa
aiwa.co
 43
0
0
0
13
Altec Lansing
alteclansing.com
 63
0
0
0
14
B
B&O PLAY
beoplay.com
 74
0
0
0
15
Beats
beatsbydre.com
 79
0
0
0
16
Braven
braven.com
 50
0
0
0
17
Bumpboxx
bumpboxx.com
 54
0
0
0
18
DOSS
dossav.com
 49
0
0
0
19
EarFun
myearfun.com
 48
0
0
0
20
Fresh 'n Rebel
freshnrebel.com
 42
0
0
0
21
Harman Kardon
harmankardon.com
 73
0
0
0
22
LG
lg.com
 79
0
0
0
23
Libratone
libratone.com
 52
0
0
0
24
M
MIFA
mifa.net
 32
0
0
0
25
Minirig
minirigs.co.uk
 54
0
0
0
26
Muzen
muzenaudio.com
 51
0
0
0
27
Skullcandy
skullcandy.com
 57
0
0
0
28
Tronsmart
tronsmart.com
 57
0
0
0
29
Turtlebox
turtleboxaudio.com
 66
0
0
0
30
Urbanista
urbanista.com
 43
0
0
0
31
Z
Zealot
zealotstore.com
 31
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Portable Bluetooth Speakers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →