Overview Leaderboard Methodology
Industry Report

Podcast Hosting Platforms

Platforms that provide podcast producers with storage, RSS feed generation, distribution tools, analytics, and monetization options.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Spotify
90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
YouTube TV
85

Highest score on the LBA metric in this industry.

Authority Leader?
Spotify
100

Highest score on the Authority metric in this industry.

TOM Leader?
Buzzsprout
100

Highest score on the TOM metric in this industry.

Spotify is the default answer in AI responses for Podcast Hosting Platforms

Spotify and Buzzsprout together dominate AI responses for Podcast Hosting Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 36 Podcast Hosting Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Spotify
spotify.com
 84
100
87
90
2
Buzzsprout
buzzsprout.com
 76
74
100
82
3
Captivate
captivate.fm
 63
60
83
68
4
Transistor
transistor.fm
 73
52
83
68
5
Podbean
podbean.com
 74
53
73
66
6
Libsyn
libsyn.com
 73
47
71
62
7
RSS.com
rss.com
 61
24
41
40
8
Simplecast
simplecast.com
 74
7
13
21
9
YouTube TV
youtube.com
 85
9
9
21
10
Acast
acast.com
 66
7
13
20
11
Anchor
anchor.fm
 79
8
8
19
12
Apple
apple.com
 81
8
8
19
13
Riverside
riverside.fm
 77
8
8
19
14
Blubrry
blubrry.com
 66
7
10
18
15
Megaphone
megaphone.com.au
 69
7
7
17
16
RedCircle
redcircle.com
 56
9
6
16
17
Spreaker
spreaker.com
 67
7
7
16
18
ART19
art19.com
 61
6
6
15
19
Castos
castos.com
 62
6
6
15
20
Audioboom
audioboom.com
 55
5
5
14
21
Amazon
amazon.com
 53
5
5
13
22
Omny Studio
omnystudio.com
 52
5
5
13
23
Ausha
ausha.co
 46
5
5
12
24
Podigee
podigee.com
 49
5
5
12
25
Supercast
supercast.com
 46
5
5
12
26
Hello Audio
helloaudio.fm
 41
4
4
11
27
Hubhopper
hubhopper.com
 40
4
4
10
28
Pinecast
pinecast.com
 40
4
4
10
29
Podomatic
podomatic.com
 38
4
4
10
30
bCast
bcast.fm
 34
3
3
9
31
CoHost
cohostpodcasting.com
 33
3
3
9
32
Whooshkaa
whooshkaa.com
 30
3
3
8
33
Fireside
fireside.fm
 17
2
2
5
34
Backtracks
backtracks.fm
 10
1
1
3
35
Mumbler
mumbler.io
 3
0
0
1
36
PodServe
podserve.fm
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Podcast Hosting Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →