Overview Leaderboard Methodology
Industry Report

Podcast Directories

Services and apps that index, categorize, and provide discovery for podcasts so listeners can search, subscribe, and stream episodes.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
Apple
100/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
100

Highest score on the LBA metric in this industry.

Authority Leader?
Apple
100

Highest score on the Authority metric in this industry.

TOM Leader?
Apple
100

Highest score on the TOM metric in this industry.

Apple is the default answer in AI responses for Podcast Directories

When users ask ChatGPT, Claude, or Gemini about Podcast Directories, Apple is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Spotify is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 34 Podcast Directories brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Apple
apple.com
 100
100
100
100
2
Spotify
spotify.com
 82
89
98
89
3
Pocket Casts
pocketcasts.com
 94
55
77
74
4
YouTube TV
youtube.com
 82
22
58
48
5
Overcast
overcast.fm
 85
16
65
46
6
Podchaser
podchaser.com
 71
27
37
42
7
Podcast Addict
podcastaddict.com
 73
16
55
41
8
Amazon
amazon.com
 77
16
50
40
9
Listen Notes
listennotes.com
 71
25
21
34
10
Audible
audible.com
 80
8
31
29
11
Castbox
castbox.fm
 67
7
37
28
12
iHeartRadio
iheart.com
 67
7
37
28
13
TuneIn
tunein.com
 69
7
27
26
14
Podcast Index
podcastindex.org
 73
8
12
21
15
Podbean
podbean.com
 79
8
9
20
16
AntennaPod
antennapod.org
 77
8
8
19
17
Pandora
pandora.com
 76
8
8
19
18
Goodpods
goodpods.com
 50
5
18
18
19
Player FM
player.fm
 65
7
7
16
20
Castro
castro.fm
 59
6
6
15
21
Fountain
fountain.com
 60
6
6
15
22
Podcast Republic
podcastrepublic.net
 59
6
6
15
23
Snipd
snipd.com
 61
6
6
15
24
Podimo
podimo.com
 57
6
6
14
25
Podcast Guru
podcastguru.io
 45
4
4
11
26
Hubhopper
hubhopper.com
 32
3
3
9
27
Podverse
podverse.fm
 28
3
3
8
28
Podbay
podbay.fm
 27
3
3
7
29
Podtail
podtail.com
 24
2
2
7
30
Podurama
podurama.com
 21
2
2
6
31
Himalaya
himalayawellness.com
 16
2
2
5
32
Bullhorn
bullhorn.com
 13
1
1
4
33
Podfriend
podfriend.com
 14
1
1
4
34
Moon FM
moon.fm
 6
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Podcast Directories prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →