Overview Leaderboard Methodology
Industry Report

Podcast Creation Tools

Software and services that assist with recording, editing, remote interviews, sound processing, and production workflows for podcast creators.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Riverside
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Riverside
88

Highest score on the LBA metric in this industry.

Authority Leader?
Riverside
92

Highest score on the Authority metric in this industry.

TOM Leader?
Riverside
100

Highest score on the TOM metric in this industry.

Riverside is the default answer in AI responses for Podcast Creation Tools

Riverside and Descript together dominate AI responses for Podcast Creation Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 38 Podcast Creation Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Riverside
riverside.fm
 88
92
100
93
2
Descript
descript.com
 82
87
93
87
3
Adobe
adobe.com
 83
38
75
62
4
Audacity
audacityteam.org
 80
32
46
49
5
Buzzsprout
buzzsprout.com
 78
17
58
44
6
SquadCast
squadcast.fm
 74
15
67
44
7
Spotify
spotify.com
 78
19
43
41
8
Zencastr
zencastr.com
 70
13
47
37
9
Hindenburg
hindenburg.com
 70
9
32
29
10
Transistor
transistor.fm
 74
7
37
29
11
Auphonic
auphonic.com
 77
8
31
28
12
Libsyn
libsyn.com
 69
7
35
28
13
Zoom
zoom.us
 60
6
42
27
14
Reaper
reaper.fm
 63
9
27
26
15
Captivate
captivate.fm
 63
6
30
25
16
Otter
otter.ai
 60
6
26
23
17
Audio Hijack
rogueamoeba.com
 85
9
9
20
18
Castmagic
castmagic.io
 51
6
16
19
19
Headliner
headliner.app
 64
6
12
19
20
Podcastle
podcastle.ai
 70
7
7
17
21
Spreaker
spreaker.com
 67
7
7
17
22
Cleanfeed
cleanfeed.net
 46
5
11
15
23
Alitu
alitu.com
 52
6
5
14
24
Wondercraft
wondercraft.ai
 46
5
5
12
25
Lower Street
lowerstreet.co
 43
4
4
11
26
Resonate Recordings
resonaterecordings.com
 42
4
4
11
27
Sweet Fish Media
sweetfishmedia.com
 37
4
4
10
28
We Edit Podcasts
weeditpodcasts.com
 35
4
4
9
29
JAR Audio
jaraudio.com
 28
3
3
8
30
RINGR
ringr.com
 28
3
3
8
31
Boomcaster
boomcaster.com
 24
2
2
7
32
Podfly
podfly.net
 25
2
2
7
33
Jellypod
jellypod.ai
 16
2
2
5
34
Pod People
podpeople.com
 14
1
1
4
35
Quill
quillpodcasting.com
 8
1
1
3
36
W
Welder
welder.app
 10
1
1
3
37
Podigy
podigy.co
 2
0
0
1
38
Podcast Motor
podcastmotor.com
 1
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Podcast Creation Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →