Peer-to-Peer Lending Marketplaces
Platforms that connect individual or institutional investors with borrowers for personal loans, facilitating lending outside traditional banks.
LendingClub is the default answer in AI responses for Peer-to-Peer Lending Marketplaces
LendingClub and Prosper together dominate AI responses for Peer-to-Peer Lending Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 39 Peer-to-Peer Lending Marketplaces brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 LendingClub
lendingclub.com
|
75 | 92 | 100 | 89 |
| 2 |
 Prosper
prosper.com
|
66 | 100 | 100 | 87 |
| 3 |
 Upstart
upstart.com
|
72 | 53 | 72 | 65 |
| 4 |
 Funding Circle
fundingcircle.com
|
65 | 7 | 39 | 26 |
| 5 |
 Mintos
mintos.com
|
56 | 4 | 35 | 19 |
| 6 |
 SoFi
sofi.com
|
79 | 4 | 15 | 17 |
| 7 |
 Avant
avant.com
|
66 | 5 | 13 | 16 |
| 8 |
 Groundfloor
groundfloor.com
|
46 | 5 | 10 | 13 |
| 9 |
 Kiva
kiva.org
|
73 | 2 | 18 | 13 |
| 10 |
 Upgrade
upgrade.com
|
71 | 3 | 3 | 9 |
| 11 |
 PeerStreet
peerstreet.com
|
39 | 2 | 3 | 6 |
| 12 |
 Bondora
bondora.com
|
49 | 0 | 28 | 5 |
| 13 |
 EstateGuru
estateguru.co
|
45 | 0 | 13 | 2 |
| 14 |
 LightStream
lightstream.com
|
73 | 0 | 7 | 2 |
| 15 |
 PeerBerry
peerberry.com
|
52 | 0 | 22 | 2 |
| 16 |
 Best Egg
bestegg.com
|
57 | 0 | 5 | 1 |
| 17 |
 Lendio
lendio.com
|
64 | 0 | 1 | 1 |
| 18 |
 Marcus
marcus.com
|
53 | 0 | 1 | 1 |
| 19 |
 October
october.eu
|
58 | 0 | 3 | 1 |
| 20 |
 Peerform
peerform.com
|
25 | 0 | 2 | 1 |
| 21 |
 RateSetter
ratesetter.com
|
50 | 0 | 2 | 1 |
| 22 |
 Twino
twino.eu
|
34 | 0 | 3 | 1 |
| 23 |
 ViaInvest
viainvest.com
|
22 | 0 | 4 | 1 |
| 24 |
 Auxmoney
auxmoney.com
|
55 | 0 | 0 | 0 |
| 25 |
 Crowdestor
crowdestor.com
|
18 | 0 | 0 | 0 |
| 26 |
 Debitum Investments
debitum.network
|
27 | 0 | 0 | 0 |
| 27 |
 Faircent
faircent.com
|
41 | 0 | 0 | 0 |
| 28 |
F
Fellow Finance
fellowfinance.com
|
38 | 0 | 0 | 0 |
| 29 |
 Funding Societies
fundingsocieties.com
|
68 | 0 | 0 | 0 |
| 30 |
 Harmoney
harmoney.co.nz
|
53 | 0 | 0 | 0 |
| 31 |
 i2iFunding
i2ifunding.com
|
23 | 0 | 0 | 0 |
| 32 |
 Lendahand
lendahand.com
|
30 | 0 | 0 | 0 |
| 33 |
 LenDenClub
lendenclub.com
|
43 | 0 | 0 | 0 |
| 34 |
 NEO Finance
neofinance.com
|
34 | 0 | 0 | 0 |
| 35 |
 Plenti
plenti.com.au
|
35 | 0 | 0 | 0 |
| 36 |
 Robo.cash
robo.cash
|
29 | 0 | 0 | 0 |
| 37 |
 SocietyOne
societyone.com.au
|
50 | 0 | 0 | 0 |
| 38 |
 Swaper
swaper.com
|
18 | 0 | 0 | 0 |
| 39 |
 Zopa Bank
zopa.com
|
59 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 299 shared Peer-to-Peer Lending Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →