Overview Leaderboard Methodology
Industry Report

Payment Service Providers

Companies that bundle payment processing, merchant accounts, risk management, and value-added services to enable merchants to accept multiple payment methods.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
Stripe Billing
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Paystack
91

Highest score on the LBA metric in this industry.

Authority Leader?
Stripe Billing
100

Highest score on the Authority metric in this industry.

TOM Leader?
Stripe Billing
100

Highest score on the TOM metric in this industry.

Stripe Billing is the default answer in AI responses for Payment Service Providers

When users ask ChatGPT, Claude, or Gemini about Payment Service Providers, Stripe Billing is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Square Appointments is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 37 Payment Service Providers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Stripe Billing
stripe.com
 85
100
100
95
2
Square Appointments
squareup.com
 85
58
83
75
3
PayPal Invoicing
paypal.com
 79
56
92
74
4
Adyen
adyen.com
 89
34
88
65
5
Braintree
braintreepayments.com
 80
11
80
43
6
Checkout.com
checkout.com
 77
8
73
39
7
Worldpay
worldpay.com
 78
8
65
37
8
Authorize.Net
authorize.net
 82
8
46
34
9
Helcim
helcim.com
 70
25
22
34
10
Shopify Tax
shopify.com
 58
6
44
27
11
Amazon
amazon.com
 86
9
12
23
12
Paystack
paystack.com
 91
9
9
22
13
Mollie
mollie.com
 73
7
13
21
14
Clover
clover.com
 75
7
11
20
15
Klarna
klarna.com
 77
8
10
20
16
Paddle
paddle.com
 81
8
8
20
17
Razorpay
razorpay.com
 84
8
8
20
18
Cashfree Payments
cashfree.com
 78
8
8
19
19
Mercado Pago
mercadopago.com
 80
8
8
19
20
Airwallex
airwallex.com
 76
8
8
18
21
Flutterwave
flutterwave.com
 72
7
7
18
22
Payoneer
payoneer.com
 76
8
8
18
23
2Checkout
2checkout.com
 69
7
7
17
24
Fiserv
fiserv.com
 71
7
7
17
25
Global Payments
globalpayments.com
 68
7
7
17
26
GoCardless
gocardless.com
 70
7
7
17
27
Moneris
moneris.com
 70
7
7
17
28
PayU
payu.com
 70
7
7
17
29
Rapyd
rapyd.net
 68
7
7
17
30
Stax
staxpayments.com
 60
6
10
17
31
dLocal
dlocal.com
 65
7
7
16
32
Nuvei
nuvei.com
 65
6
6
16
33
BlueSnap
bluesnap.com
 62
6
6
15
34
Network International
network.ae
 58
6
6
14
35
Nexi
nexigroup.com
 55
6
6
14
36
Telr
telr.com
 47
5
5
12
37
Ayen
ayen.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Payment Service Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →