Overview Leaderboard Methodology
Industry Report

Payment Gateways

Online services that securely authorize and route customers' card and digital wallet transactions from merchants to acquiring banks and payment processors.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
Adyen
65/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Stripe Billing
91

Highest score on the LBA metric.

Authority Leader?
Adyen
44

Highest score on the Authority metric.

TOM Leader?
Adyen
77

Highest score on the TOM metric.

Payment Gateways has no dominant brand in AI responses

Adyen is the top-ranked brand here, but its overall score of 65 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Payment Gateways with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 37 Payment Gateways brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Adyen
adyen.com
 80
44
77
65
2
Braintree
braintreepayments.com
 84
27
74
55
3
Authorize.Net
authorize.net
 81
16
58
43
4
Checkout.com
checkout.com
 75
12
48
35
5
Helcim
helcim.com
 66
7
4
12
6
NMI
nmi.com
 68
1
8
9
7
Paddle
paddle.com
 84
3
2
7
8
Chargebee
chargebee.com
 81
1
2
4
9
Worldpay
worldpay.com
 73
0
34
3
10
2Checkout
2checkout.com
 69
0
5
2
11
Amazon
amazon.com
 75
0
11
2
12
CyberSource
cybersource.com
 74
0
6
2
13
PayU
payu.com
 71
0
6
2
14
Razorpay
razorpay.com
 86
0
13
2
15
WooCommerce
woocommerce.com
 70
0
7
2
16
Mercado Pago
mercadopago.com
 80
0
1
1
17
Mollie
mollie.com
 69
0
2
1
18
Recurly
recurly.com
 68
0
2
1
19
Stripe Billing
stripe.com
 91
0
3
1
20
BlueSnap
bluesnap.com
 60
0
0
0
21
Cashfree Payments
cashfree.com
 77
0
0
0
22
CCAvenue
ccavenue.com
 70
0
0
0
23
CCBill
ccbill.com
 65
0
0
0
24
eWAY
eway.com.au
 67
0
0
0
25
Flutterwave
flutterwave.com
 81
0
0
0
26
HyperPay
hyperpay.com
 45
0
0
0
27
iyzico
iyzico.com
 62
0
0
0
28
Midtrans
midtrans.com
 72
0
0
0
29
Moneris
moneris.com
 64
0
0
0
30
PayPal Invoicing
paypal.com
 79
0
0
0
31
Paystack
paystack.com
 89
0
0
0
32
PayTabs
paytabs.com
 64
0
0
0
33
Pesapal
pesapal.com
 59
0
0
0
34
Shopify Tax
shopify.com
 61
0
0
0
35
Square Appointments
squareup.com
 81
0
0
0
36
Telr
telr.com
 47
0
0
0
37
Xendit
xendit.co
 66
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Payment Gateways prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →