Overview Leaderboard Methodology
Industry Report

Payment Gateways

Online services that securely authorize and route customers' card and digital wallet transactions from merchants to acquiring banks and payment processors.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
Stripe Billing
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Stripe Billing
91

Highest score on the LBA metric in this industry.

Authority Leader?
Stripe Billing
100

Highest score on the Authority metric in this industry.

TOM Leader?
Stripe Billing
100

Highest score on the TOM metric in this industry.

Stripe Billing is the default answer in AI responses for Payment Gateways

When users ask ChatGPT, Claude, or Gemini about Payment Gateways, Stripe Billing is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. PayPal Invoicing is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 37 Payment Gateways brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Stripe Billing
stripe.com
 91
100
100
97
2
PayPal Invoicing
paypal.com
 79
74
96
83
3
Adyen
adyen.com
 80
44
77
65
4
Square Appointments
squareup.com
 81
42
81
65
5
Braintree
braintreepayments.com
 84
27
74
56
6
Authorize.Net
authorize.net
 81
16
58
44
7
Checkout.com
checkout.com
 75
12
48
36
8
Worldpay
worldpay.com
 73
7
34
28
9
Shopify Tax
shopify.com
 61
6
37
26
10
Razorpay
razorpay.com
 86
9
13
23
11
Paystack
paystack.com
 89
9
9
21
12
Amazon
amazon.com
 75
8
11
20
13
Flutterwave
flutterwave.com
 81
8
8
20
14
Paddle
paddle.com
 84
8
8
20
15
Cashfree Payments
cashfree.com
 77
8
8
19
16
Chargebee
chargebee.com
 81
8
8
19
17
Mercado Pago
mercadopago.com
 80
8
8
19
18
CyberSource
cybersource.com
 74
7
7
18
19
Midtrans
midtrans.com
 72
7
7
18
20
NMI
nmi.com
 68
7
8
18
21
2Checkout
2checkout.com
 69
7
7
17
22
CCAvenue
ccavenue.com
 70
7
7
17
23
eWAY
eway.com.au
 67
7
7
17
24
Mollie
mollie.com
 69
7
7
17
25
PayU
payu.com
 71
7
7
17
26
Recurly
recurly.com
 68
7
7
17
27
WooCommerce
woocommerce.com
 70
7
7
17
28
CCBill
ccbill.com
 65
7
7
16
29
Helcim
helcim.com
 66
7
7
16
30
Moneris
moneris.com
 64
6
6
16
31
PayTabs
paytabs.com
 64
6
6
16
32
Xendit
xendit.co
 66
7
7
16
33
BlueSnap
bluesnap.com
 60
6
6
15
34
iyzico
iyzico.com
 62
6
6
15
35
Pesapal
pesapal.com
 59
6
6
15
36
HyperPay
hyperpay.com
 45
5
5
12
37
Telr
telr.com
 47
5
5
12

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Payment Gateways prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →