Overview Leaderboard Methodology
Industry Report

Parcel Carriers

Companies that provide nationwide and international parcel delivery services for e-commerce merchants and consumers.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
UPS
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
FedEx
95

Highest score on the LBA metric in this industry.

Authority Leader?
UPS
96

Highest score on the Authority metric in this industry.

TOM Leader?
UPS
100

Highest score on the TOM metric in this industry.

UPS is the default answer in AI responses for Parcel Carriers

UPS and USPS together dominate AI responses for Parcel Carriers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 35 Parcel Carriers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
UPS
ups.com
 90
96
100
95
2
USPS
usps.com
 85
95
97
92
3
FedEx
fedex.com
 95
83
93
90
4
DHL
dhl.com
 79
50
92
72
5
Royal Mail
royalmail.com
 77
8
30
28
6
Amazon
amazon.com
 74
7
23
25
7
Canada Post
canadapost-postescanada.ca
 65
6
26
24
8
DPD
dpd.com
 68
7
22
24
9
Shippo
goshippo.com
 71
8
16
23
10
ShipStation
shipstation.com
 81
8
14
23
11
Australia Post
auspost.com.au
 75
7
13
21
12
Blue Dart
bluedart.com
 86
9
9
21
13
Evri
evri.com
 57
6
18
20
14
Pirate Ship
pirateship.com
 68
7
13
20
15
S
SF Express
sf-express.com
 81
8
8
20
16
GLS
gls-group.com
 65
7
12
19
17
OnTrac
ontrac.com
 48
5
20
19
18
Easyship
easyship.com
 60
6
12
18
19
Parcelforce Worldwide
parcelforce.com
 73
7
7
18
20
Purolator
purolator.com
 64
6
10
18
21
Aramex
aramex.com
 67
7
7
17
22
Delhivery
delhivery.com
 67
7
7
17
23
J
Japan Post
japanpost.jp
 68
7
7
17
24
LaserShip
lasership.com
 50
5
15
17
25
Chronopost
chronopost.fr
 66
7
7
16
26
Correos
correos.es
 64
6
6
16
27
Hermes Germany
hermesworld.com
 64
6
6
16
28
InPost
inpost.pl
 64
6
6
16
29
J&T Express
jtexpress.com
 66
7
7
16
30
Ninja Van
ninjavan.co
 64
6
6
16
31
PostNL
postnl.nl
 66
7
7
16
32
TNT
tnt.com
 61
6
6
15
33
Sendle
sendle.com
 57
6
6
14
34
Yodel
yodel.co.uk
 47
5
5
12
35
C
Canpar Express
canpar.com
 44
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Parcel Carriers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →