Overview Leaderboard Methodology
Industry Report

Parcel Carriers

Companies that provide nationwide and international parcel delivery services for e-commerce merchants and consumers.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
UPS
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
FedEx
95

Highest score on the LBA metric.

Authority Leader?
UPS
96

Highest score on the Authority metric.

TOM Leader?
UPS
100

Highest score on the TOM metric.

UPS is the default answer in AI responses for Parcel Carriers

UPS and USPS together dominate AI responses for Parcel Carriers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 35 Parcel Carriers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
UPS
ups.com
 90
96
100
95
2
USPS
usps.com
 85
95
97
92
3
FedEx
fedex.com
 95
83
93
90
4
DHL
dhl.com
 79
50
92
71
5
Shippo
goshippo.com
 71
8
16
21
6
ShipStation
shipstation.com
 81
4
14
17
7
OnTrac
ontrac.com
 48
3
20
15
8
Pirate Ship
pirateship.com
 68
3
13
15
9
Amazon
amazon.com
 74
2
23
14
10
Royal Mail
royalmail.com
 77
1
30
13
11
Easyship
easyship.com
 60
0
12
4
12
Canada Post
canadapost-postescanada.ca
 65
0
26
3
13
Australia Post
auspost.com.au
 75
0
13
2
14
DPD
dpd.com
 68
0
22
2
15
Evri
evri.com
 57
0
18
2
16
GLS
gls-group.com
 65
0
12
2
17
LaserShip
lasership.com
 50
0
15
2
18
Purolator
purolator.com
 64
0
10
2
19
Aramex
aramex.com
 67
0
3
1
20
Chronopost
chronopost.fr
 66
0
3
1
21
J
Japan Post
japanpost.jp
 68
0
1
1
22
Parcelforce Worldwide
parcelforce.com
 73
0
2
1
23
PostNL
postnl.nl
 66
0
3
1
24
S
SF Express
sf-express.com
 81
0
2
1
25
TNT
tnt.com
 61
0
4
1
26
Yodel
yodel.co.uk
 47
0
1
1
27
Blue Dart
bluedart.com
 86
0
0
0
28
C
Canpar Express
canpar.com
 44
0
0
0
29
Correos
correos.es
 64
0
0
0
30
Delhivery
delhivery.com
 67
0
0
0
31
Hermes Germany
hermesworld.com
 64
0
0
0
32
InPost
inpost.pl
 64
0
0
0
33
J&T Express
jtexpress.com
 66
0
0
0
34
Ninja Van
ninjavan.co
 64
0
0
0
35
Sendle
sendle.com
 57
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Parcel Carriers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →