Overview Leaderboard Methodology
Industry Report

Online Video Platforms

Cloud-based video editing and collaboration platforms that provide browser-based editing, asset management, and team workflows for distributed creators and marketers.

Brands tracked: 44
Brands analyzed: 44
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 329
Total responses: 1,714
Top Brand Overall?
Vimeo
70/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
100

Highest score on the LBA metric in this industry.

Authority Leader?
Adobe
72

Highest score on the Authority metric in this industry.

TOM Leader?
Vimeo
72

Highest score on the TOM metric in this industry.

Vimeo leads the Online Video Platforms category in AI responses

Vimeo is the most consistently-surfaced brand when users ask AI assistants about Online Video Platforms, but not to the point of monopolising the conversation. Adobe and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 44 Online Video Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Vimeo
vimeo.com
 88
53
72
70
2
Adobe
adobe.com
 75
72
50
64
3
Google
google.com
 100
38
70
64
4
Frame.io
frame.io
 88
65
41
62
5
Wistia
wistia.com
 82
25
30
40
6
Microsoft
microsoft.com
 78
18
31
36
7
Dropbox
dropbox.com
 79
19
20
32
8
Zoom
zoom.us
 85
8
29
30
9
Loom
loom.com
 82
8
29
29
10
Vidyard
vidyard.com
 80
8
17
24
11
Brightcove
brightcove.com
 72
7
16
22
12
YouTube TV
youtube.com
 86
9
9
21
13
Descript
descript.com
 82
8
8
20
14
Kaltura
kaltura.com
 69
7
14
20
15
Panopto
panopto.com
 73
7
12
20
16
Wipster
wipster.io
 53
5
20
20
17
Runway
runwayml.com
 77
8
8
19
18
VEED
veed.io
 76
8
8
19
19
Clipchamp
clipchamp.com
 68
7
9
18
20
InVideo
invideo.io
 74
7
7
18
21
Kapwing
kapwing.com
 73
7
9
18
22
Powtoon
powtoon.com
 76
8
8
18
23
Renderforest
renderforest.com
 72
7
7
18
24
WeVideo
wevideo.com
 68
7
9
18
25
Animoto
animoto.com
 68
7
7
17
26
Biteable
biteable.com
 68
7
7
17
27
Lumen5
lumen5.com
 69
7
7
17
28
FlexClip
flexclip.com
 63
6
6
16
29
Pictory
pictory.ai
 64
6
6
16
30
Promo
promo.com
 65
6
6
16
31
Hippo Video
hippovideo.io
 60
6
6
15
32
SproutVideo
sproutvideo.com
 55
6
8
15
33
Wave.video
wave.video
 59
6
6
15
34
Flixier
flixier.com
 56
6
6
14
35
PlayPlay
playplay.com
 57
6
6
14
36
Rocketium
rocketium.com
 55
6
6
14
37
Magisto
magisto.com
 53
5
5
13
38
MediaSilo
mediasilo.com
 52
5
5
13
39
Moovly
moovly.com
 54
5
5
13
40
Typito
typito.com
 51
5
5
13
41
Wochit
wochit.com
 53
5
5
13
42
iconik
iconik.io
 47
5
5
12
43
Vizard
vizard.ai
 38
4
4
10
44
Blackbird
blackbird.video
 30
3
3
8

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 329 shared Online Video Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 329 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →