Overview Leaderboard Methodology
Industry Report

Online Tutoring Platforms

Services that connect learners with live one-on-one or small-group language tutors for personalized instruction via video conferencing and digital resources.

Brands tracked: 44
Brands analyzed: 44
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 329
Total responses: 1,715
Top Brand Overall?
Preply
81/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Khan Academy
89

Highest score on the LBA metric in this industry.

Authority Leader?
Preply
82

Highest score on the Authority metric in this industry.

TOM Leader?
Preply
91

Highest score on the TOM metric in this industry.

Preply leads the Online Tutoring Platforms category in AI responses

Preply is the most consistently-surfaced brand when users ask AI assistants about Online Tutoring Platforms, but not to the point of monopolising the conversation. Wyzant and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 44 Online Tutoring Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Preply
preply.com
 71
82
91
81
2
Wyzant
wyzant.com
 75
42
88
66
3
italki
italki.com
 79
55
47
59
4
Cambly
cambly.com
 71
38
47
51
5
Tutor.com
tutor.com
 83
18
62
46
6
Varsity Tutors
varsitytutors.com
 71
18
65
45
7
Lingoda
lingoda.com
 72
19
21
31
8
Chegg
chegg.com
 69
7
37
29
9
Outschool
outschool.com
 75
8
32
28
10
Verbling
verbling.com
 55
13
24
27
11
Khan Academy
khanacademy.org
 89
9
16
25
12
Superprof
superprof.com
 64
6
24
23
13
Duolingo
duolingo.com
 88
9
9
21
14
S
Skooli
skooli.com
 31
3
53
21
15
AmazingTalker
amazingtalker.com
 56
6
19
20
16
Babbel
babbel.com
 83
8
8
20
17
The Princeton Review
princetonreview.com
 78
8
8
19
18
Busuu
busuu.com
 76
8
8
18
19
HelloTalk
hellotalk.com
 73
7
7
18
20
Berlitz
berlitz.com
 63
6
8
16
21
Open English
openenglish.com
 64
6
6
16
22
EF English Live
ef.com
 63
6
6
15
23
Engoo
engoo.com
 59
6
6
15
24
LingoAce
lingoace.com
 59
6
6
15
25
VIPKid
vipkid.com
 63
6
6
15
26
Baselang
baselang.com
 55
5
5
14
27
Native Camp
nativecamp.net
 55
5
5
14
28
Novakid
novakid.com
 56
6
6
14
29
Cafetalk
cafetalk.com
 53
5
5
13
30
RareJob
rarejob.com
 51
5
5
13
31
Live Lingua
livelingua.com
 47
5
5
12
32
QQEnglish
qqeng.com
 45
5
5
12
33
Wall Street English
wallstreetenglish.com
 47
5
5
12
34
TutorABC
tutorabc.com
 42
4
4
11
35
Ringle
ringleplus.com
 37
4
4
10
36
Classgap
classgap.com
 34
3
3
9
37
Learnlight
learnlight.com
 34
3
3
9
38
Tandem
tandem.chat
 13
4
9
8
39
Tutoroo
tutoroo.co
 26
3
3
7
40
Verbalplanet
verbalplanet.com
 27
3
3
7
41
Eigox
eigox.jp
 21
2
2
6
42
Fluentbe
fluentbe.com
 19
2
2
6
43
LanguageBird
languagebird.com
 22
2
2
6
44
SkimaTalk
skimatalk.com
 6
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 329 shared Online Tutoring Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 329 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →