Online Travel Agencies
Consumer-facing platforms that aggregate and sell flights, hotels, car rentals, and vacation packages from multiple suppliers for leisure and business travelers.
Expedia is the default answer in AI responses for Online Travel Agencies
Expedia and Booking.com together dominate AI responses for Online Travel Agencies. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 40 Online Travel Agencies brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Expedia
expedia.com
|
76 | 88 | 97 | 87 |
| 2 |
 Booking.com
booking.com
|
79 | 70 | 94 | 81 |
| 3 |
 Priceline
priceline.com
|
72 | 49 | 73 | 64 |
| 4 |
 Google
google.com
|
77 | 38 | 43 | 50 |
| 5 |
 KAYAK
kayak.com
|
70 | 26 | 64 | 49 |
| 6 |
 Hotels.com
hotels.com
|
82 | 21 | 32 | 38 |
| 7 |
 Skyscanner
skyscanner.com
|
77 | 9 | 40 | 31 |
| 8 |
 Travelocity
travelocity.com
|
66 | 11 | 31 | 28 |
| 9 |
 Agoda
agoda.com
|
72 | 6 | 50 | 27 |
| 10 |
 Orbitz
orbitz.com
|
62 | 11 | 28 | 27 |
| 11 |
 Trip.com
trip.com
|
79 | 5 | 40 | 25 |
| 12 |
 Hopper
hopper.com
|
71 | 3 | 23 | 17 |
| 13 |
 Costco Travel
costcotravel.com
|
78 | 4 | 10 | 15 |
| 14 |
 Airbnb
airbnb.com
|
87 | 1 | 10 | 9 |
| 15 |
 CheapOair
cheapoair.com
|
57 | 0 | 1 | 3 |
| 16 |
 Egencia
egencia.com
|
68 | 0 | 7 | 2 |
| 17 |
 Hotwire
hotwire.com
|
59 | 0 | 15 | 2 |
| 18 |
 MakeMyTrip
makemytrip.com
|
81 | 0 | 7 | 2 |
| 19 |
 Navan
navan.com
|
70 | 0 | 7 | 2 |
| 20 |
 CheapTickets
cheaptickets.com
|
62 | 0 | 0 | 1 |
| 21 |
 Goibibo
goibibo.com
|
69 | 0 | 1 | 1 |
| 22 |
 lastminute.com
lastminute.com
|
72 | 0 | 3 | 1 |
| 23 |
 Traveloka
traveloka.com
|
73 | 0 | 1 | 1 |
| 24 |
 Vrbo
vrbo.com
|
73 | 0 | 2 | 1 |
| 25 |
A
Almosafer
almosafer.com
|
57 | 0 | 0 | 0 |
| 26 |
 Almundo
almundo.com
|
42 | 0 | 0 | 0 |
| 27 |
 Best Day
bestday.com
|
55 | 0 | 0 | 0 |
| 28 |
 Cleartrip
cleartrip.com
|
65 | 0 | 0 | 0 |
| 29 |
 Delta Air Lines
delta.com
|
94 | 0 | 0 | 0 |
| 30 |
 Despegar
despegar.com
|
65 | 0 | 0 | 0 |
| 31 |
 EaseMyTrip
easemytrip.com
|
56 | 0 | 0 | 0 |
| 32 |
 ebookers
ebookers.com
|
50 | 0 | 0 | 0 |
| 33 |
 eDreams
edreams.com
|
58 | 0 | 0 | 0 |
| 34 |
 Fliggy
fliggy.com
|
61 | 0 | 0 | 0 |
| 35 |
 Kiwi.com
kiwi.com
|
61 | 0 | 0 | 0 |
| 36 |
 Opodo
opodo.com
|
56 | 0 | 0 | 0 |
| 37 |
 Travelstart
travelstart.com
|
52 | 0 | 0 | 0 |
| 38 |
 Webjet
webjet.com.au
|
59 | 0 | 0 | 0 |
| 39 |
 Wotif
wotif.com
|
60 | 0 | 0 | 0 |
| 40 |
 Yatra
yatra.com
|
58 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 305 shared Online Travel Agencies prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →