Overview Leaderboard Methodology
Industry Report

On-Demand Music Services

Platforms that provide extensive catalog streaming with user-selected playback, playlists, and personalized recommendations.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Spotify
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
100

Highest score on the LBA metric in this industry.

Authority Leader?
Spotify
100

Highest score on the Authority metric in this industry.

TOM Leader?
Spotify
100

Highest score on the TOM metric in this industry.

Spotify is the default answer in AI responses for On-Demand Music Services

Spotify and Apple together dominate AI responses for On-Demand Music Services. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 31 On-Demand Music Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Spotify
spotify.com
 91
100
100
97
2
Apple
apple.com
 100
92
97
96
3
YouTube TV
youtube.com
 87
63
89
79
4
Amazon
amazon.com
 85
43
85
68
5
TIDAL
tidal.com
 81
27
77
56
6
Deezer
deezer.com
 72
7
44
31
7
Pandora
pandora.com
 78
10
23
28
8
Qobuz
qobuz.com
 81
8
15
23
9
SoundCloud
soundcloud.com
 88
9
9
21
10
Bandcamp
bandcamp.com
 84
8
8
20
11
QQ Music
qq.com
 82
8
8
20
12
JioSaavn
jiosaavn.com
 79
8
8
19
13
NetEase Cloud Music
163.com
 77
8
8
19
14
Audiomack
audiomack.com
 74
7
7
18
15
Melon
melon.com
 73
7
7
18
16
Anghami
anghami.com
 64
6
6
16
17
Gaana
gaana.com
 66
7
7
16
18
Joox
joox.com
 67
7
7
16
19
Boomplay
boomplay.com
 61
6
6
15
20
KKBOX
kkbox.com
 59
6
6
15
21
Napster
napster.com
 59
6
6
15
22
LINE MUSIC
line.me
 56
6
6
14
23
Wynk Music
wynk.in
 56
6
6
14
24
Genie Music
genie.co.kr
 52
5
5
13
25
Hungama Music
hungama.com
 51
5
5
13
26
Claro música
claromusica.com
 37
4
4
10
27
Mdundo
mdundo.com
 38
4
4
10
28
F
FLO
flo.music
 35
3
3
9
29
Trebel
trebel.io
 35
3
3
9
30
AWA
awa.fm
 25
3
3
7
31
Yandex Metrica
yandex.com
 27
3
3
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared On-Demand Music Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →