Overview Leaderboard Methodology
Industry Report

Niche & Artisan Fragrances

Specialty perfume houses producing limited-run or bespoke scents focused on unique ingredients and craftsmanship.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
Byredo
72/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Editions de Parfums Frédéric Malle
96

Highest score on the LBA metric.

Authority Leader?
Byredo
54

Highest score on the Authority metric.

TOM Leader?
Byredo
85

Highest score on the TOM metric.

Byredo leads the Niche & Artisan Fragrances category in AI responses

Byredo is the most consistently-surfaced brand when users ask AI assistants about Niche & Artisan Fragrances, but not to the point of monopolising the conversation. Amouage and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 37 Niche & Artisan Fragrances brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Byredo
byredo.com
 81
54
85
72
2
Amouage
amouage.com
 87
41
83
67
3
Le Labo
lelabofragrances.com
 85
46
77
67
4
Diptyque
diptyqueparis.com
 83
36
75
61
5
Maison Francis Kurkdjian
maisonfranciskurkdjian.com
 85
27
85
58
6
Parfums de Marly
parfums-de-marly.com
 85
14
67
43
7
Nishane
nishane.com
 84
14
54
40
8
M
Mancera
parfumsmancera.com
 73
16
35
35
9
Xerjoff
xerjoff.com
 83
9
49
33
10
Creed
creedboutique.com
 82
5
31
23
11
Nasomatto
nasomatto.com
 69
3
17
15
12
Serge Lutens
sergelutens.com
 87
1
25
13
13
Montale
montaleparfums.com
 74
7
4
12
14
Arquiste
arquiste.com
 77
0
5
2
15
Jo Malone London
jomalone.com
 87
0
1
2
16
Juliette Has a Gun
juliettehasagun.com
 78
0
5
2
17
K
Kilian Paris
kilianparis.com
 91
0
8
2
18
Memo Paris
memoparis.com
 71
0
7
2
19
Ormonde Jayne
ormondejayne.com
 72
0
8
2
20
Orto Parisi
ortoparisi.com
 75
0
7
2
21
Roja Parfums
rojaparfums.com
 85
0
14
2
22
Tauer Perfumes
tauerperfumes.com
 79
0
10
2
23
Zoologist
zoologistperfumes.com
 85
0
9
2
24
Acqua di Parma
acquadiparma.com
 80
0
0
1
25
DS & Durga
dsanddurga.com
 75
0
1
1
26
Etat Libre d'Orange
etatlibredorange.com
 82
0
4
1
27
Hiram Green
hiramgreen.com
 69
0
1
1
28
Jovoy Paris
jovoyparis.com
 58
0
0
1
29
Editions de Parfums Frédéric Malle
fredericmalle.com
 96
0
0
0
30
Escentric Molecules
escentric.com
 74
0
0
0
31
Ex Nihilo
ex-nihilo-paris.com
 78
0
0
0
32
G
Goutal
goutalparis.com
 78
0
0
0
33
Jo Loves
joloves.com
 70
0
0
0
34
L'Artisan Parfumeur
artisanparfumeur.com
 78
0
0
0
35
Miller Harris
millerharris.com
 76
0
0
0
36
Penhaligon's
penhaligons.com
 86
0
0
0
37
Santa Maria Novella
smnovella.com
 84
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Niche & Artisan Fragrances prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →