Next-Generation Firewalls
Advanced firewall platforms that combine traditional stateful inspection with integrated intrusion prevention, application awareness, and user-identity controls for modern threat prevention.
Palo Alto Networks is the default answer in AI responses for Next-Generation Firewalls
Palo Alto Networks and Fortinet together dominate AI responses for Next-Generation Firewalls. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 31 Next-Generation Firewalls brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Palo Alto Networks
paloaltonetworks.com
|
100 | 100 | 100 | 100 |
| 2 |
 Fortinet
fortinet.com
|
87 | 93 | 98 | 93 |
| 3 |
 Cisco
cisco.com
|
80 | 52 | 86 | 71 |
| 4 |
 Check Point
checkpoint.com
|
80 | 50 | 78 | 68 |
| 5 |
 Sophos
sophos.com
|
84 | 40 | 81 | 64 |
| 6 |
 SonicWall
sonicwall.com
|
74 | 5 | 25 | 21 |
| 7 |
 Juniper Networks
juniper.net
|
74 | 0 | 12 | 2 |
| 8 |
 Barracuda
barracuda.com
|
70 | 0 | 5 | 1 |
| 9 |
 Forcepoint
forcepoint.com
|
62 | 0 | 3 | 1 |
| 10 |
 Hillstone Networks
hillstonenet.com
|
60 | 0 | 1 | 1 |
| 11 |
 Stormshield
stormshield.com
|
49 | 0 | 1 | 1 |
| 12 |
 Zscaler
zscaler.com
|
80 | 0 | 4 | 1 |
| 13 |
 AhnLab
ahnlab.com
|
61 | 0 | 0 | 0 |
| 14 |
 Clavister
clavister.com
|
46 | 0 | 0 | 0 |
| 15 |
 Endian
endian.com
|
37 | 0 | 0 | 0 |
| 16 |
 Firewalla
firewalla.com
|
70 | 0 | 0 | 0 |
| 17 |
 GajShield
gajshield.com
|
10 | 0 | 0 | 0 |
| 18 |
 H3C
h3c.com
|
43 | 0 | 0 | 0 |
| 19 |
 Huawei
huawei.com
|
63 | 0 | 0 | 0 |
| 20 |
 Kerio
kerio.com
|
54 | 0 | 0 | 0 |
| 21 |
 Netgate
netgate.com
|
71 | 0 | 0 | 0 |
| 22 |
 OPNsense
opnsense.org
|
79 | 0 | 0 | 0 |
| 23 |
 Ruijie Networks
ruijienetworks.com
|
39 | 0 | 0 | 0 |
| 24 |
 Sangfor
sangfor.com
|
58 | 0 | 0 | 0 |
| 25 |
 Seqrite
seqrite.com
|
42 | 0 | 0 | 0 |
| 26 |
T
TOPSEC
topsec.com.cn
|
39 | 0 | 0 | 0 |
| 27 |
 Untangle
untangle.com
|
65 | 0 | 0 | 0 |
| 28 |
V
Venustech
venustech.com.cn
|
48 | 0 | 0 | 0 |
| 29 |
 Versa Networks
versa-networks.com
|
57 | 0 | 0 | 0 |
| 30 |
 WatchGuard AuthPoint
watchguard.com
|
54 | 0 | 0 | 0 |
| 31 |
 Zyxel
zyxel.com
|
51 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 251 shared Next-Generation Firewalls prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →