Overview Leaderboard Methodology
Industry Report

National Interstate Movers

Large vanline companies that operate coast-to-coast with agent networks offering full-service household and corporate interstate moves.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
United Van Lines
75/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Allied Van Lines
78

Highest score on the LBA metric.

Authority Leader?
United Van Lines
58

Highest score on the Authority metric.

TOM Leader?
United Van Lines
100

Highest score on the TOM metric.

United Van Lines leads the National Interstate Movers category in AI responses

United Van Lines is the most consistently-surfaced brand when users ask AI assistants about National Interstate Movers, but not to the point of monopolising the conversation. Allied Van Lines and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 37 National Interstate Movers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
United Van Lines
unitedvanlines.com
 72
58
100
75
2
Allied Van Lines
allied.com
 78
38
88
64
3
Mayflower
mayflower.com
 63
36
96
60
4
North American Van Lines
northamerican.com
 74
16
84
47
5
U-Pack
upack.com
 67
39
39
47
6
American Van Lines
americanvanlines.com
 59
18
84
45
7
PODS
pods.com
 72
30
42
45
8
Atlas Van Lines
atlasvanlines.com
 75
9
75
37
9
JK Moving Services
jkmoving.com
 49
4
32
19
10
Two Men and a Truck
twomenandatruck.com
 69
5
13
17
11
Bekins
bekins.com
 56
1
40
14
12
1-800-PACK-RAT
1800packrat.com
 64
3
9
12
13
Colonial Van Lines
colonialvanlines.com
 49
0
10
4
14
International Van Lines
internationalvanlines.com
 53
0
9
2
15
Safeway Moving
safewaymovinginc.com
 31
0
13
2
16
U-Box
uhaul.com
 63
7
0
2
17
Arpin Van Lines
arpin.com
 52
0
1
1
18
Budget Truck Rental
budgettruck.com
 61
4
0
1
19
Graebel
graebel.com
 49
0
1
1
20
Suddath
suddath.com
 41
0
0
1
21
Armstrong Relocation
armstrongrelocation.com
 48
0
0
0
22
Beltmann Moving and Storage
beltmann.com
 31
0
0
0
23
Coleman Worldwide Moving
colemanallied.com
 38
0
0
0
24
Corrigan Moving Systems
corriganmoving.com
 31
0
0
0
25
Covan World-Wide Moving
covan.com
 31
0
0
0
26
FlatRate Moving
flatrate.com
 33
0
0
0
27
Gentle Giant Moving Company
gentlegiant.com
 55
0
0
0
28
Hilldrup
hilldrup.com
 34
0
0
0
29
Humboldt Storage and Moving
humboldt.com
 30
0
0
0
30
National Van Lines
nationalvanlines.com
 45
0
0
0
31
NorthStar Moving Company
northstarmoving.com
 27
0
0
0
32
Oz Moving & Storage
ozmoving.com
 33
0
0
0
33
Roadway Moving
roadwaymoving.com
 34
0
0
0
34
Ship Smart
shipsmart.com
 7
0
0
0
35
Stevens Worldwide Van Lines
stevensworldwide.com
 43
0
0
0
36
TaskRabbit
taskrabbit.com
 73
0
0
0
37
Wheaton World Wide Moving
wheatonworldwide.com
 35
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared National Interstate Movers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →