Overview Leaderboard Methodology
Industry Report

National Banks

Large full-service banks operating nationwide offering checking and savings accounts, mortgages, credit cards, and consumer lending.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Bank of America
81/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
American Express
87

Highest score on the LBA metric.

Authority Leader?
Bank of America
76

Highest score on the Authority metric.

TOM Leader?
Bank of America
84

Highest score on the TOM metric.

Bank of America leads the National Banks category in AI responses

Bank of America is the most consistently-surfaced brand when users ask AI assistants about National Banks, but not to the point of monopolising the conversation. Capital One and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 31 National Banks brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Bank of America
bankofamerica.com
 83
76
84
81
2
Capital One
capitalone.com
 84
68
65
72
3
Wells Fargo
wellsfargo.com
 62
40
65
54
4
U.S. Bank
usbank.com
 72
24
55
46
5
PNC
pnc.com
 70
13
38
32
6
Citi
citi.com
 71
6
35
24
7
Discover
discover.com
 74
6
16
19
8
Ally
ally.com
 76
4
11
15
9
American Express
americanexpress.com
 87
0
9
2
10
SoFi
sofi.com
 77
0
5
2
11
TD Bank
tdbank.com
 73
0
7
2
12
Citizens
citizensbank.com
 60
0
1
1
13
Truist
truist.com
 59
0
2
1
14
Associated Bank
associatedbank.com
 44
0
0
0
15
BMO
bmo.com
 74
0
0
0
16
Cadence Bank
cadencebank.com
 35
0
0
0
17
Chase Payment Solutions
chase.com
 63
0
0
0
18
Comerica Bank
comerica.com
 58
0
0
0
19
Fifth Third Bank
53.com
 62
0
0
0
20
First Citizens Bank
firstcitizens.com
 53
0
0
0
21
First Horizon Bank
firsthorizon.com
 48
0
0
0
22
Flagstar Bank
flagstar.com
 40
0
0
0
23
Huntington
huntington.com
 73
0
0
0
24
KeyBank
key.com
 61
0
0
0
25
M&T Bank
mtb.com
 66
0
0
0
26
Old National Bank
oldnational.com
 52
0
0
0
27
Regions Bank
regions.com
 64
0
0
0
28
Santander Bank
santanderbank.com
 63
0
0
0
29
Synchrony Bank
synchrony.com
 59
0
0
0
30
Valley Bank
valley.com
 41
0
0
0
31
Webster Bank
websterbank.com
 49
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared National Banks prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →