National Banks
Large full-service banks operating nationwide offering checking and savings accounts, mortgages, credit cards, and consumer lending.
Highest overall AI Visibility Score in this industry.
Highest score on the Authority metric in this industry.
Chase Payment Solutions is the default answer in AI responses for National Banks
Chase Payment Solutions and Bank of America together dominate AI responses for National Banks. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 31 National Banks brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Chase Payment Solutions
chase.com
|
63 | 96 | 100 | 85 |
| 2 |
 Bank of America
bankofamerica.com
|
83 | 76 | 84 | 81 |
| 3 |
 Capital One
capitalone.com
|
84 | 68 | 65 | 72 |
| 4 |
 Wells Fargo
wellsfargo.com
|
62 | 40 | 65 | 54 |
| 5 |
 U.S. Bank
usbank.com
|
72 | 24 | 55 | 46 |
| 6 |
 Citi
citi.com
|
71 | 13 | 59 | 39 |
| 7 |
 PNC
pnc.com
|
70 | 13 | 38 | 34 |
| 8 |
 Discover
discover.com
|
74 | 7 | 16 | 23 |
| 9 |
 American Express
americanexpress.com
|
87 | 9 | 9 | 21 |
| 10 |
 Ally
ally.com
|
76 | 8 | 11 | 20 |
| 11 |
 SoFi
sofi.com
|
77 | 8 | 8 | 19 |
| 12 |
 BMO
bmo.com
|
74 | 7 | 7 | 18 |
| 13 |
 Huntington
huntington.com
|
73 | 7 | 7 | 18 |
| 14 |
 TD Bank
tdbank.com
|
73 | 7 | 7 | 18 |
| 15 |
 M&T Bank
mtb.com
|
66 | 7 | 7 | 16 |
| 16 |
 Regions Bank
regions.com
|
64 | 6 | 6 | 16 |
| 17 |
 Santander Bank
santanderbank.com
|
63 | 6 | 6 | 16 |
| 18 |
 Citizens
citizensbank.com
|
60 | 6 | 6 | 15 |
| 19 |
 Fifth Third Bank
53.com
|
62 | 6 | 6 | 15 |
| 20 |
 KeyBank
key.com
|
61 | 6 | 6 | 15 |
| 21 |
 Synchrony Bank
synchrony.com
|
59 | 6 | 6 | 15 |
| 22 |
 Truist
truist.com
|
59 | 6 | 6 | 15 |
| 23 |
 Comerica Bank
comerica.com
|
58 | 6 | 6 | 14 |
| 24 |
 First Citizens Bank
firstcitizens.com
|
53 | 5 | 5 | 13 |
| 25 |
 Old National Bank
oldnational.com
|
52 | 5 | 5 | 13 |
| 26 |
 First Horizon Bank
firsthorizon.com
|
48 | 5 | 5 | 12 |
| 27 |
 Webster Bank
websterbank.com
|
49 | 5 | 5 | 12 |
| 28 |
 Associated Bank
associatedbank.com
|
44 | 4 | 4 | 11 |
| 29 |
 Valley Bank
valley.com
|
41 | 4 | 4 | 11 |
| 30 |
 Flagstar Bank
flagstar.com
|
40 | 4 | 4 | 10 |
| 31 |
 Cadence Bank
cadencebank.com
|
35 | 4 | 4 | 9 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 251 shared National Banks prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →