Industry Report

Metasearch Sites

Comparison platforms that aggregate pricing and availability from OTAs and suppliers to help users compare and book flights, hotels, and packages.

Brands tracked: 39

Brands analyzed: 39

Last updated: 2026-04-23

Model: OpenAI GPT-5

Prompts: 299

Total responses: 1,540

Top Brand Overall?

Google

98/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Google

Highest score on the LBA metric.

Authority Leader?

Google

100

Highest score on the Authority metric.

TOM Leader?

Google

100

Highest score on the TOM metric.

Google is the default answer in AI responses for Metasearch Sites

When users ask ChatGPT, Claude, or Gemini about Metasearch Sites, Google is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. KAYAK is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Google google.com	94	100	100	98
2	KAYAK kayak.com	76	81	93	83
3	Skyscanner skyscanner.com	83	66	82	77
4	momondo momondo.com	71	34	74	56
5	trivago trivago.com	65	16	51	38
6	Expedia expedia.com	76	15	30	32
7	Hopper hopper.com	72	9	27	26
8	HotelsCombined hotelscombined.com	62	6	40	25
9	Booking.com booking.com	82	11	16	24
10	Priceline priceline.com	77	1	8	8
11	Cheapflights cheapflights.com	69	0	13	2
12	Hotels.com hotels.com	81	0	7	2
13	ITA Matrix itasoftware.com	81	0	5	2
14	Skyscanner Hotels skyscanner.net	66	0	7	2
15	Trip.com trip.com	72	0	17	2
16	Tripadvisor tripadvisor.com	74	0	16	2
17	Jetcost jetcost.com	44	0	0	1
18	Kiwi.com kiwi.com	61	0	1	1
19	Rome2Rio rome2rio.com	73	0	0	1
20	Wego wego.com	58	0	2	1
21	Aviasales aviasales.com	67	0	0	0
22	BookingBuddy bookingbuddy.com	27	0	0	0
23	checkfelix checkfelix.com	33	0	0	0
24	Dohop dohop.com	53	0	0	0
25	FareCompare farecompare.com	47	0	0	0
26	F Fly.com fly.com	47	0	0	0
27	H Hotellook hotellook.com	34	0	0	0
28	ixigo ixigo.com	71	0	0	0
29	Jetradar jetradar.com	39	0	0	0
30	Liligo liligo.com	48	0	0	0
31	Mundi mundi.com.br	4	0	0	0
32	Omio omio.com	63	0	0	0
33	Qunar qunar.com	61	0	0	0
34	Skiplagged skiplagged.com	54	0	0	0
35	SWOODOO swoodoo.com	27	0	0	0
36	Trabber trabber.com	26	0	0	0
37	TravelSupermarket travelsupermarket.com	66	0	0	0
38	Viajala viajala.com	38	0	0	0
39	WayAway wayaway.io	28	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Metasearch Sites

Google is the default answer in AI responses for Metasearch Sites

Brand Leaderboard All 39 Metasearch Sites brands ranked

How is this calculated? Methodology

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