Overview Leaderboard Methodology
Industry Report

Meal Kit Subscriptions

Services that deliver pre-portioned ingredients and recipes for customers to cook meals at home on a recurring schedule.

Brands tracked: 39
Brands analyzed: 39
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 294
Total responses: 1,530
Top Brand Overall?
HelloFresh
85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
HelloFresh
85

Highest score on the LBA metric in this industry.

Authority Leader?
HelloFresh
79

Highest score on the Authority metric in this industry.

TOM Leader?
HelloFresh
93

Highest score on the TOM metric in this industry.

HelloFresh is the default answer in AI responses for Meal Kit Subscriptions

When users ask ChatGPT, Claude, or Gemini about Meal Kit Subscriptions, HelloFresh is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Home Chef is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 39 Meal Kit Subscriptions brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
HelloFresh
hellofresh.com
 85
79
93
85
2
Home Chef
homechef.com
 72
67
74
71
3
EveryPlate
everyplate.com
 66
40
70
57
4
Blue Apron
blueapron.com
 73
37
66
56
5
Green Chef
greenchef.com
 76
31
59
52
6
Factor
factor75.com
 75
23
42
42
7
Dinnerly
dinnerly.com
 64
16
42
36
8
Sunbasket
sunbasket.com
 74
11
47
35
9
Purple Carrot
purplecarrot.com
 65
8
31
27
10
Marley Spoon
marleyspoon.com
 67
7
29
26
11
Gobble
gobble.com
 54
5
21
20
12
Gousto
gousto.co.uk
 70
7
7
17
13
Hungryroot
hungryroot.com
 70
7
7
17
14
Mindful Chef
mindfulchef.com
 70
7
7
17
15
My Food Bag
myfoodbag.co.nz
 70
7
7
17
16
Chef's Plate
chefsplate.com
 66
7
7
16
17
Instacart
instacart.com
 64
6
6
16
18
Riverford
riverford.co.uk
 64
6
6
16
19
CookUnity
cookunity.com
 59
6
6
15
20
Goodfood
makegoodfood.ca
 62
6
6
15
21
Trifecta
trifectanutrition.com
 60
6
6
15
22
Linas Matkasse
linasmatkasse.se
 54
5
5
14
23
Plated
plated.com
 57
6
6
14
24
SimplyCook
simplycook.com
 57
6
6
14
25
Abel & Cole
abelandcole.co.uk
 54
5
5
13
26
M
Middagsfrid
middagsfrid.se
 51
5
5
13
27
Trader Joe’s
traderjoes.com
 52
5
5
13
28
Amazon
amazon.com
 48
5
5
12
29
Fresh Prep
freshprep.ca
 49
5
5
12
30
Mealime
mealime.com
 47
5
5
12
31
Cook it
cookit.com
 44
4
4
11
32
Mosaic
mosaicfoods.com
 43
4
4
11
33
Dinner Twist
dinnertwist.com.au
 37
4
4
10
34
One Potato
onepotato.com
 36
4
4
9
35
PeachDish
peachdish.com
 29
3
3
8
36
The Cookaway
thecookaway.com
 29
3
3
8
37
Kirkland Signature
costco.com
 27
3
3
7
38
WOOP
woop.co.nz
 9
1
1
3
39
RetNemt
retnemt.dk
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 294 shared Meal Kit Subscriptions prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 294 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →