Overview Leaderboard Methodology
Industry Report

Mattress Brands

Brands that produce and sell mattresses and sleep systems, including innerspring, memory foam, hybrid, and adjustable models for various sleep preferences.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Saatva
78/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Hästens
88

Highest score on the LBA metric in this industry.

Authority Leader?
Saatva
56

Highest score on the Authority metric in this industry.

TOM Leader?
Saatva
100

Highest score on the TOM metric in this industry.

Saatva leads the Mattress Brands category in AI responses

Saatva is the most consistently-surfaced brand when users ask AI assistants about Mattress Brands, but not to the point of monopolising the conversation. Nectar and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 31 Mattress Brands brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Saatva
saatva.com
 83
56
100
78
2
Nectar
nectarhr.com
 76
49
66
62
3
Tempur-Pedic
tempurpedic.com
 75
33
94
62
4
Helix
helixsleep.com
 78
30
79
57
5
Casper
casper.com
 73
17
67
45
6
Brooklyn Bedding
brooklynbedding.com
 77
21
44
42
7
Purple
purple.com
 83
8
82
42
8
Avocado
avocadogreenmattress.com
 86
9
56
37
9
T
Tuft & Needle
tn.com
 77
12
36
34
10
DreamCloud
dreamcloudsleep.com
 72
10
30
29
11
Stearns & Foster
stearnsandfoster.com
 80
8
28
28
12
Beautyrest
beautyrest.com
 77
8
24
26
13
Sealy
sealy.com
 81
8
20
25
14
Serta
serta.com
 78
8
20
25
15
Bear
bear.app
 76
8
16
23
16
Hästens
hastens.com
 88
9
9
21
17
Leesa
leesa.com
 70
7
14
21
18
Vispring
vispring.com
 80
8
8
19
19
Amerisleep
amerisleep.com
 72
7
7
18
20
Birch
birchliving.com
 75
8
8
18
21
Sleep Number
sleepnumber.com
 76
8
8
18
22
WinkBeds
winkbeds.com
 72
7
8
18
23
Duxiana
duxiana.com
 68
7
7
17
24
Layla
laylasleep.com
 71
7
7
17
25
WinkBed
winkbed.com
 71
7
7
17
26
Emma
myemma.com
 67
7
7
16
27
Nolah
nolahmattress.com
 56
6
9
16
28
Puffy
puffy.com
 67
7
7
16
29
Silentnight
silentnight.co.uk
 64
6
6
16
30
Hypnos
hypnosbeds.com
 63
6
6
15
31
H
Hälsa
halsamattress.com
 4
0
0
1

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Mattress Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →