Overview Leaderboard Methodology
Industry Report

Mattress Brands

Brands that produce and sell mattresses and sleep systems, including innerspring, memory foam, hybrid, and adjustable models for various sleep preferences.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Saatva
78/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Hästens
88

Highest score on the LBA metric.

Authority Leader?
Saatva
56

Highest score on the Authority metric.

TOM Leader?
Saatva
100

Highest score on the TOM metric.

Saatva leads the Mattress Brands category in AI responses

Saatva is the most consistently-surfaced brand when users ask AI assistants about Mattress Brands, but not to the point of monopolising the conversation. Nectar and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 31 Mattress Brands brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Saatva
saatva.com
 83
56
100
78
2
Nectar
nectarhr.com
 76
49
66
62
3
Tempur-Pedic
tempurpedic.com
 75
33
94
61
4
Helix
helixsleep.com
 78
30
79
57
5
Casper
casper.com
 73
17
67
44
6
Brooklyn Bedding
brooklynbedding.com
 77
21
44
42
7
T
Tuft & Needle
tn.com
 77
12
36
32
8
Purple
purple.com
 83
4
82
29
9
DreamCloud
dreamcloudsleep.com
 72
10
30
28
10
Stearns & Foster
stearnsandfoster.com
 80
7
28
25
11
Bear
bear.app
 76
3
16
15
12
Leesa
leesa.com
 70
3
14
14
13
WinkBed
winkbed.com
 71
3
6
11
14
Beautyrest
beautyrest.com
 77
0
24
8
15
Avocado
avocadogreenmattress.com
 86
0
56
6
16
Nolah
nolahmattress.com
 56
0
9
5
17
Sealy
sealy.com
 81
0
20
3
18
Serta
serta.com
 78
0
20
3
19
WinkBeds
winkbeds.com
 72
0
8
2
20
Amerisleep
amerisleep.com
 72
0
0
1
21
Birch
birchliving.com
 75
0
1
1
22
Layla
laylasleep.com
 71
0
2
1
23
Sleep Number
sleepnumber.com
 76
0
1
1
24
Duxiana
duxiana.com
 68
0
0
0
25
Emma
myemma.com
 67
0
0
0
26
H
Hälsa
halsamattress.com
 4
0
0
0
27
Hästens
hastens.com
 88
0
0
0
28
Hypnos
hypnosbeds.com
 63
0
0
0
29
Puffy
puffy.com
 67
0
0
0
30
Silentnight
silentnight.co.uk
 64
0
0
0
31
Vispring
vispring.com
 80
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Mattress Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →