Overview Leaderboard Methodology
Industry Report

Math Instructional Programs

Curriculum-aligned software and apps focused on teaching math skills through lessons, practice, and assessment for K-12 learners.

Brands tracked: 40
Brands analyzed: 40
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 305
Total responses: 1,575
Top Brand Overall?
Khan Academy
71/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Khan Academy
91

Highest score on the LBA metric in this industry.

Authority Leader?
Khan Academy
47

Highest score on the Authority metric in this industry.

TOM Leader?
Khan Academy
84

Highest score on the TOM metric in this industry.

Khan Academy leads the Math Instructional Programs category in AI responses

Khan Academy is the most consistently-surfaced brand when users ask AI assistants about Math Instructional Programs, but not to the point of monopolising the conversation. IXL and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 40 Math Instructional Programs brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Khan Academy
khanacademy.org
 91
47
84
71
2
IXL
ixl.com
 83
30
72
57
3
DreamBox
dreambox.com
 61
17
57
40
4
Beast Academy
beastacademy.com
 88
9
33
32
5
Zearn
zearn.org
 72
19
19
31
6
Prodigy
prodigygame.com
 63
6
45
29
7
Singapore Math
singaporemath.com
 74
7
34
29
8
ALEKS
aleks.com
 71
7
33
28
9
Eureka Math
greatminds.org
 70
12
20
27
10
GeoGebra
geogebra.org
 85
9
18
25
11
Illustrative Mathematics
illustrativemathematics.org
 75
21
7
25
12
Math-U-See
mathusee.com
 74
7
22
25
13
Math Mammoth
mathmammoth.com
 69
7
17
22
14
Saxon Math
saxonmath.com
 72
7
17
22
15
Desmos Classroom
desmos.com
 75
8
12
21
16
Mathletics
mathletics.com
 73
7
12
20
17
Photomath
photomath.com
 80
8
9
20
18
SplashLearn
splashlearn.com
 75
8
8
18
19
Teaching Textbooks
teachingtextbooks.com
 68
7
10
18
20
Big Ideas Math
bigideasmath.com
 70
7
7
17
21
Carnegie Learning
carnegielearning.com
 70
7
7
17
22
DeltaMath
deltamath.com
 68
7
7
17
23
ST Math
stmath.com
 71
7
7
17
24
XtraMath
xtramath.org
 68
7
7
17
25
Freckle
freckle.com
 65
6
6
16
26
MobyMax
mobymax.com
 66
7
7
16
27
Sumdog
sumdog.com
 65
6
6
16
28
ASSISTments
assistments.org
 60
6
6
15
29
Happy Numbers
happynumbers.com
 59
6
6
15
30
Imagine Math
imaginelearning.com
 61
6
6
15
31
Mathseeds
mathseeds.com
 57
6
6
14
32
Matific
matific.com
 58
6
6
14
33
Reflex
reflexmath.com
 55
5
5
14
34
eSpark
esparklearning.com
 50
5
5
13
35
99math
99math.com
 47
5
5
12
36
Boddle
boddlelearning.com
 48
5
5
12
37
Mangahigh
mangahigh.com
 42
4
4
11
38
Knowledgehook
knowledgehook.com
 38
4
4
10
39
Komodo
komodomath.com
 36
4
4
10
40
CueThink
cuethink.com
 20
2
2
6

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 305 shared Math Instructional Programs prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 305 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →