Massive Open Online Courses
Large-scale online course providers offering university-style, often free or low-cost courses across many subjects with optional certificates.
Coursera is the default answer in AI responses for Massive Open Online Courses
Coursera and edX together dominate AI responses for Massive Open Online Courses. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 39 Massive Open Online Courses brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Coursera
coursera.org
|
88 | 100 | 100 | 96 |
| 2 |
 edX
edx.org
|
80 | 94 | 97 | 90 |
| 3 |
 FutureLearn
futurelearn.com
|
66 | 36 | 87 | 59 |
| 4 |
 Khan Academy
khanacademy.org
|
96 | 19 | 68 | 50 |
| 5 |
 Udemy
udemy.com
|
78 | 29 | 42 | 46 |
| 6 |
 LinkedIn Learning
linkedin.com
|
84 | 21 | 47 | 43 |
| 7 |
 Udacity
udacity.com
|
89 | 5 | 59 | 29 |
| 8 |
 OpenLearn
open.edu
|
62 | 9 | 37 | 28 |
| 9 |
 MIT OpenCourseWare
mit.edu
|
82 | 10 | 14 | 22 |
| 10 |
 Skillshare
skillshare.com
|
79 | 8 | 11 | 19 |
| 11 |
 Alison
alison.com
|
69 | 2 | 19 | 13 |
| 12 |
 Pluralsight
pluralsight.com
|
88 | 1 | 5 | 8 |
| 13 |
 Google Career Certificates
grow.google
|
83 | 1 | 3 | 6 |
| 14 |
 freeCodeCamp
freecodecamp.org
|
90 | 2 | 1 | 5 |
| 15 |
 Saylor Academy
saylor.org
|
62 | 0 | 10 | 2 |
| 16 |
 Stanford Online
stanford.edu
|
69 | 0 | 6 | 2 |
| 17 |
 SWAYAM
swayam.gov.in
|
67 | 0 | 14 | 2 |
| 18 |
 Canvas Network
canvas.net
|
42 | 0 | 4 | 1 |
| 19 |
 Codecademy
codecademy.com
|
85 | 0 | 1 | 1 |
| 20 |
 Harvard Online
harvard.edu
|
61 | 0 | 3 | 1 |
| 21 |
 Academic Earth
academicearth.org
|
45 | 0 | 0 | 0 |
| 22 |
 EduOpen
eduopen.org
|
27 | 0 | 0 | 0 |
| 23 |
 Federica Web Learning
federica.eu
|
0 | 0 | 0 | 0 |
| 24 |
 FUN MOOC
fun-mooc.fr
|
56 | 0 | 0 | 0 |
| 25 |
 iversity
iversity.org
|
23 | 0 | 0 | 0 |
| 26 |
 Kadenze
kadenze.com
|
46 | 0 | 0 | 0 |
| 27 |
 MasterClass
masterclass.com
|
74 | 0 | 0 | 0 |
| 28 |
 MexicoX
mexicox.gob.mx
|
11 | 0 | 0 | 0 |
| 29 |
M
MiriadaX
miriadax.net
|
52 | 0 | 0 | 0 |
| 30 |
 NovoEd
novoed.com
|
49 | 0 | 0 | 0 |
| 31 |
 NPTEL
nptel.ac.in
|
82 | 0 | 0 | 0 |
| 32 |
 Open2Study
open2study.com
|
31 | 0 | 0 | 0 |
| 33 |
 openHPI
hpi.de
|
64 | 0 | 0 | 0 |
| 34 |
 OpenLearning
openlearning.com
|
42 | 0 | 0 | 0 |
| 35 |
 OpenWHO
openwho.org
|
69 | 0 | 0 | 0 |
| 36 |
P
Polimi Open Knowledge
polimiopenknowledge.it
|
34 | 0 | 0 | 0 |
| 37 |
 Stepik
stepik.org
|
58 | 0 | 0 | 0 |
| 38 |
 Veduca
veduca.org
|
15 | 0 | 0 | 0 |
| 39 |
 XuetangX
xuetangx.com
|
58 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 299 shared Massive Open Online Courses prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →