Overview Leaderboard Methodology
Industry Report

Luxury Vacation Rentals

High-end rental services and marketplaces specializing in premium, upscale vacation homes and concierge experiences for affluent travelers.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Airbnb
77/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Airbnb
84

Highest score on the LBA metric in this industry.

Authority Leader?
Airbnb
69

Highest score on the Authority metric in this industry.

TOM Leader?
onefinestay
100

Highest score on the TOM metric in this industry.

Airbnb leads the Luxury Vacation Rentals category in AI responses

Airbnb is the most consistently-surfaced brand when users ask AI assistants about Luxury Vacation Rentals, but not to the point of monopolising the conversation. onefinestay and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 36 Luxury Vacation Rentals brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Airbnb
airbnb.com
 84
69
78
77
2
onefinestay
onefinestay.com
 55
50
100
65
3
Plum Guide
plumguide.com
 73
40
90
64
4
Inspirato
inspirato.com
 68
29
78
54
5
Le Collectionist
lecollectionist.com
 67
7
45
30
6
Luxury Retreats
luxuryretreats.com
 69
7
44
30
7
Vrbo
vrbo.com
 72
30
11
30
8
Soneva
soneva.com
 81
8
16
24
9
V
Villas of Distinction
villasofthedistinction.com
 61
6
28
24
10
Elite Havens
elitehavens.com
 60
9
19
23
11
Sonder
sonder.com
 66
7
17
21
12
Stay One Degree
stayonedegree.com
 28
5
45
21
13
The Thinking Traveller
thethinkingtraveller.com
 55
5
19
20
14
Marriott Hotels
marriott.com
 79
8
8
19
15
Stay One
stayone.com
 21
5
45
19
16
Homes & Villas by Marriott Bonvoy
homes-and-villas.marriott.com
 64
9
6
17
17
Exceptional Villas
exceptionalvillas.com
 43
4
17
16
18
Oliver's Travels
oliverstravels.com
 62
6
6
15
19
Abercrombie & Kent Villas
akvillas.com
 56
6
6
14
20
Rental Escapes
rentalescapes.com
 56
6
6
14
21
I
Isle Blue
isleblue.com
 52
5
5
13
22
ThirdHome
thirdhome.com
 52
5
5
13
23
Top Villas
topvillas.com
 49
5
5
12
24
Welcome Beyond
welcomebeyond.com
 48
5
5
12
25
The Maimon Group
themaimongroup.com
 26
3
12
11
26
Wimco Villas
wimco.com
 41
4
5
11
27
CV Villas
cvvillas.com
 38
4
4
10
28
Villaway
villaway.com
 12
1
15
8
29
Ski Butlers Luxury Rentals
skibutlers.com
 27
3
3
7
30
The Villa Collection
thevillacollection.com
 18
2
2
5
31
Blue Sky Luxury
blueskyluxury.com
 13
1
1
4
32
Kinglike Concierge
kinglikeconcierge.com
 13
1
1
4
33
Magical Vacation Homes
magicalvacationhomes.com
 9
1
1
3
34
Mansion Global Rentals
mansionglobal.com
 11
1
1
3
35
BoutiqueHomes
boutique-homes.com
 8
1
1
2
36
Beach Houses in Paradise
beachhousesinparadise.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Luxury Vacation Rentals prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →