Luxury Vacation Rentals
High-end rental services and marketplaces specializing in premium, upscale vacation homes and concierge experiences for affluent travelers.
Airbnb leads the Luxury Vacation Rentals category in AI responses
Airbnb is the most consistently-surfaced brand when users ask AI assistants about Luxury Vacation Rentals, but not to the point of monopolising the conversation. onefinestay and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 36 Luxury Vacation Rentals brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Airbnb
airbnb.com
|
84 | 69 | 78 | 77 |
| 2 |
 onefinestay
onefinestay.com
|
55 | 50 | 100 | 65 |
| 3 |
 Plum Guide
plumguide.com
|
73 | 40 | 90 | 64 |
| 4 |
 Inspirato
inspirato.com
|
68 | 29 | 78 | 53 |
| 5 |
 Vrbo
vrbo.com
|
72 | 30 | 11 | 29 |
| 6 |
 Le Collectionist
lecollectionist.com
|
67 | 4 | 45 | 23 |
| 7 |
V
Villas of Distinction
villasofthedistinction.com
|
61 | 6 | 28 | 22 |
| 8 |
 Elite Havens
elitehavens.com
|
60 | 9 | 19 | 21 |
| 9 |
 Stay One Degree
stayonedegree.com
|
28 | 5 | 45 | 19 |
| 10 |
 Stay One
stayone.com
|
21 | 5 | 45 | 17 |
| 11 |
 Sonder
sonder.com
|
66 | 3 | 17 | 15 |
| 12 |
 The Thinking Traveller
thethinkingtraveller.com
|
55 | 2 | 19 | 13 |
| 13 |
 Homes & Villas by Marriott Bonvoy
homes-and-villas.marriott.com
|
64 | 9 | 1 | 7 |
| 14 |
 ThirdHome
thirdhome.com
|
52 | 3 | 2 | 7 |
| 15 |
 Luxury Retreats
luxuryretreats.com
|
69 | 0 | 44 | 3 |
| 16 |
 Exceptional Villas
exceptionalvillas.com
|
43 | 0 | 17 | 2 |
| 17 |
 Soneva
soneva.com
|
81 | 0 | 16 | 2 |
| 18 |
 Abercrombie & Kent Villas
akvillas.com
|
56 | 0 | 3 | 1 |
| 19 |
 CV Villas
cvvillas.com
|
38 | 0 | 1 | 1 |
| 20 |
 The Maimon Group
themaimongroup.com
|
26 | 0 | 12 | 1 |
| 21 |
 Top Villas
topvillas.com
|
49 | 0 | 2 | 1 |
| 22 |
 Villaway
villaway.com
|
12 | 0 | 15 | 1 |
| 23 |
 Wimco Villas
wimco.com
|
41 | 0 | 5 | 1 |
| 24 |
 Beach Houses in Paradise
beachhousesinparadise.com
|
0 | 0 | 0 | 0 |
| 25 |
 Blue Sky Luxury
blueskyluxury.com
|
13 | 0 | 0 | 0 |
| 26 |
 BoutiqueHomes
boutique-homes.com
|
8 | 0 | 0 | 0 |
| 27 |
I
Isle Blue
isleblue.com
|
52 | 0 | 0 | 0 |
| 28 |
 Kinglike Concierge
kinglikeconcierge.com
|
13 | 0 | 0 | 0 |
| 29 |
 Magical Vacation Homes
magicalvacationhomes.com
|
9 | 0 | 0 | 0 |
| 30 |
 Mansion Global Rentals
mansionglobal.com
|
11 | 0 | 0 | 0 |
| 31 |
 Marriott Hotels
marriott.com
|
79 | 0 | 0 | 0 |
| 32 |
 Oliver's Travels
oliverstravels.com
|
62 | 0 | 0 | 0 |
| 33 |
 Rental Escapes
rentalescapes.com
|
56 | 0 | 0 | 0 |
| 34 |
 Ski Butlers Luxury Rentals
skibutlers.com
|
27 | 0 | 0 | 0 |
| 35 |
 The Villa Collection
thevillacollection.com
|
18 | 0 | 0 | 0 |
| 36 |
 Welcome Beyond
welcomebeyond.com
|
48 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 281 shared Luxury Vacation Rentals prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →