Overview Leaderboard Methodology
Industry Report

Low-Cost Carriers

Airlines focused on no-frills, low-fare air travel by unbundling services, using high-density seating, and maximizing operational efficiency.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Southwest Airlines
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Southwest Airlines
88

Highest score on the LBA metric in this industry.

Authority Leader?
Southwest Airlines
82

Highest score on the Authority metric in this industry.

TOM Leader?
Southwest Airlines
95

Highest score on the TOM metric in this industry.

Southwest Airlines is the default answer in AI responses for Low-Cost Carriers

When users ask ChatGPT, Claude, or Gemini about Low-Cost Carriers, Southwest Airlines is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Ryanair is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 33 Low-Cost Carriers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Southwest Airlines
southwest.com
 88
82
95
88
2
Ryanair
ryanair.com
 75
36
82
61
3
Spirit Airlines
spirit.com
 52
44
85
58
4
easyJet
easyjet.com
 71
32
78
56
5
JetBlue
jetblue.com
 83
45
41
54
6
AirAsia
airasia.com
 72
23
74
50
7
Wizz Air
wizzair.com
 67
10
69
38
8
Scoot
flyscoot.com
 61
10
62
35
9
IndiGo
goindigo.in
 77
8
50
34
10
Frontier Airlines
flyfrontier.com
 63
6
65
33
11
Jetstar
jetstar.com
 67
7
39
29
12
Vueling
vueling.com
 66
7
31
26
13
Allegiant Air
allegiantair.com
 54
5
37
25
14
Volaris
volaris.com
 58
6
30
24
15
Cebu Pacific
cebupacificair.com
 70
7
17
22
16
Viva Aerobus
vivaaerobus.com
 55
6
25
22
17
Alaska Airlines
alaskaair.com
 81
8
8
20
18
Norwegian
norwegian.com
 74
7
7
18
19
Flydubai
flydubai.com
 69
7
7
17
20
Breeze Airways
flybreeze.com
 64
6
6
16
21
Pegasus Airlines
flypgs.com
 64
6
6
16
22
Eurowings
eurowings.com
 61
6
6
15
23
HK Express
hkexpress.com
 59
6
6
15
24
Jeju Air
jejuair.net
 61
6
6
15
25
VietJet Air
vietjetair.com
 62
6
6
15
26
Avelo Airlines
aveloair.com
 54
5
5
14
27
Play
createwithplay.com
 57
6
6
14
28
Sun Country Airlines
suncountry.com
 56
6
6
14
29
ZIPAIR
zipair.net
 58
6
6
14
30
Flynas
flynas.com
 50
5
5
13
31
Lion Air
lionair.co.id
 54
5
5
13
32
Volotea
volotea.com
 52
5
5
13
33
AJet
ajet.com
 42
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Low-Cost Carriers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →