Overview Leaderboard Methodology
Industry Report

Long-Term and Subscription Car Services

Providers offering multi-week to multi-month vehicle rentals or subscription-based access to cars as an alternative to ownership or leasing.

Brands tracked: 41
Brands analyzed: 41
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 311
Total responses: 1,610
Top Brand Overall?
Hertz
61/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Enterprise Rent-A-Car
83

Highest score on the LBA metric in this industry.

Authority Leader?
Hertz
63

Highest score on the Authority metric in this industry.

TOM Leader?
Volvo
74

Highest score on the TOM metric in this industry.

Long-Term and Subscription Car Services has no dominant brand in AI responses

Hertz is the top-ranked brand here, but its overall score of 61 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Long-Term and Subscription Car Services with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 41 Long-Term and Subscription Car Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Hertz
hertz.com
 62
63
59
61
2
Volvo
volvo.com
 58
33
74
52
3
Sixt
sixt.com
 59
34
53
48
4
Porsche Drive
porschedrive.com
 57
28
58
45
5
Avis
avis.com
 67
34
37
44
6
Care by Volvo
volvocars.com
 63
21
63
44
7
FINN
finn.com
 56
9
49
31
8
Turo
turo.com
 67
17
24
31
9
Budget
budget.com
 42
22
24
28
10
Flexcar
flexcar.com
 38
14
22
23
11
Enterprise Rent-A-Car
enterprise.com
 83
8
9
20
12
Zipcar
zipcar.com
 71
7
9
19
13
KINTO
kinto-mobility.com
 64
6
11
18
14
Kyte
kyte.com
 47
5
16
17
15
Europcar
europcar.com
 64
6
6
16
16
Hyundai Evolve+
hyundaiusa.com
 30
3
26
16
17
Leasetrader
leasetrader.com
 50
5
8
15
18
Lynk & Co
lynkco.com
 61
6
6
15
19
Swapalease
swapalease.com
 48
5
8
14
20
Avis Flex
avis.co.uk
 34
3
9
12
21
Free2move
free2move.com
 49
5
5
12
22
Flexdrive
flexdrive.com
 31
3
9
11
23
Onto
on.to
 44
4
4
11
24
Revv
revv.co.in
 41
4
4
11
25
Autonomy
autonomy.com
 23
2
12
10
26
Carvolution
carvolution.com
 39
4
4
10
27
Invygo
invygo.com
 39
4
4
10
28
Bipi
bipicar.com
 34
3
3
9
29
Carbar
carbar.com.au
 33
3
3
9
30
elmo
elmodrive.com
 28
3
3
8
31
Subaru Drive
subarudrive.com
 31
3
3
8
32
P
Pivotal
pivotalcars.co.uk
 26
3
3
7
33
D
Dribe
dribe.com
 22
2
2
6
34
V
ViveLaCar
vivelacar.com
 22
2
2
6
35
Wagonex
wagonex.com
 20
2
2
6
36
M
Mocean
mocean.com
 15
2
2
5
37
Carasti
carasti.com
 13
1
1
4
38
Cocoon
cocoonvehicles.co.uk
 13
1
1
4
39
The Out
theout.com
 12
1
1
4
40
CARIFY
carify.com
 10
1
1
3
41
S
SimpleCar
simplecar.dk
 1
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 311 shared Long-Term and Subscription Car Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 311 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →