Overview Leaderboard Methodology
Industry Report

Logo & Brand Design Platforms

Tools and services focused on creating logos, brand identity systems, and brand asset libraries for businesses and designers.

Brands tracked: 39
Brands analyzed: 39
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 299
Total responses: 1,540
Top Brand Overall?
Canva
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Adobe
100

Highest score on the LBA metric in this industry.

Authority Leader?
Canva
95

Highest score on the Authority metric in this industry.

TOM Leader?
Canva
100

Highest score on the TOM metric in this industry.

Canva is the default answer in AI responses for Logo & Brand Design Platforms

Canva and Adobe together dominate AI responses for Logo & Brand Design Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 39 Logo & Brand Design Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Canva
canva.com
 91
95
100
95
2
Adobe
adobe.com
 100
74
91
88
3
Looka
looka.com
 75
47
81
66
4
Figma
figma.com
 92
32
51
53
5
Tailor Brands
tailorbrands.com
 73
13
65
42
6
Frontify
frontify.com
 71
13
22
29
7
VistaCreate
vistacreate.com
 65
7
36
27
8
Wix
wix.com
 72
7
20
24
9
99designs
99designs.com
 72
19
7
23
10
Brandmark
brandmark.io
 45
5
34
21
11
Placeit
placeit.net
 75
8
13
21
12
Affinity Designer
serif.com
 82
8
8
20
13
Brandfolder
brandfolder.com
 68
7
12
19
14
BrandCrowd
brandcrowd.com
 64
6
10
18
15
Bynder
bynder.com
 76
8
8
18
16
Kittl
kittl.com
 65
6
10
18
17
Marq
marq.com
 75
8
8
18
18
DesignEvo
designevo.com
 58
6
9
16
19
Canto
canto.com
 60
6
6
15
20
DesignCrowd
designcrowd.com
 62
6
6
15
21
crowdspring
crowdspring.com
 58
6
6
14
22
LogoAI
logoai.com
 52
5
5
13
23
Papirfly
papirfly.com
 48
5
5
12
24
Shopify Tax
shopify.com
 31
3
13
12
25
GraphicSprings
graphicsprings.com
 43
4
4
11
26
LogoMakr
logomakr.com
 42
4
4
11
27
Turbologo
turbologo.com
 41
4
4
11
28
Logaster
logaster.com
 39
4
4
10
29
Brandpad
brandpad.io
 33
3
3
9
30
Logo Genie
logogenie.net
 35
3
3
9
31
LogoMaker
logomaker.com
 32
3
3
9
32
Corebook
corebook.io
 28
3
3
8
33
Hatchwise
hatchwise.com
 30
3
3
8
34
Logo.com
logo.com
 31
3
3
8
35
Online Logo Maker
onlinelogomaker.com
 29
3
3
8
36
SmashingLogo
smashinglogo.com
 31
3
3
8
37
Logopony
logopony.com
 22
2
2
6
38
Brandkit
brandkit.com
 15
1
1
4
39
Zarla
zarla.com
 6
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 299 shared Logo & Brand Design Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →