Lipsticks & Lip Glosses
Color and shine products for the lips including bullet lipsticks, liquid lipsticks, stains, and glosses in a range of finishes.
Lipsticks & Lip Glosses is a highly fragmented category in AI responses
Even the top-ranked brand (Fenty Beauty at 53/100) is mentioned inconsistently when users ask AI assistants about Lipsticks & Lip Glosses. Only 3 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.
Brand Leaderboard All 36 Lipsticks & Lip Glosses brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Fenty Beauty
fentybeauty.com
|
94 | 20 | 78 | 53 |
| 2 |
 Charlotte Tilbury
charlottetilbury.com
|
88 | 24 | 67 | 52 |
| 3 |
 Dior
dior.com
|
85 | 17 | 74 | 48 |
| 4 |
 NARS
narscosmetics.com
|
89 | 9 | 56 | 35 |
| 5 |
 Revlon
revlon.com
|
69 | 13 | 32 | 31 |
| 6 |
 Clinique
clinique.com
|
75 | 10 | 34 | 30 |
| 7 |
 Burt’s Bees
burtsbees.com
|
76 | 8 | 11 | 19 |
| 8 |
 Bobbi Brown
bobbibrowncosmetics.com
|
82 | 1 | 10 | 8 |
| 9 |
 Pat McGrath Labs
patmcgrath.com
|
84 | 0 | 18 | 7 |
| 10 |
 Rare Beauty
rarebeauty.com
|
85 | 0 | 28 | 5 |
| 11 |
 Buxom
buxomcosmetics.com
|
75 | 0 | 38 | 3 |
| 12 |
 Glossier
glossier.com
|
85 | 0 | 15 | 2 |
| 13 |
 Huda Beauty
hudabeauty.com
|
87 | 0 | 8 | 2 |
| 14 |
 MAC Cosmetics
maccosmetics.com
|
95 | 0 | 7 | 2 |
| 15 |
 Milani
milanicosmetics.com
|
83 | 0 | 10 | 2 |
| 16 |
 ColourPop
colourpop.com
|
76 | 0 | 4 | 1 |
| 17 |
 e.l.f. Cosmetics
elfcosmetics.com
|
90 | 0 | 2 | 1 |
| 18 |
 KVD Beauty
kvdbeauty.com
|
72 | 0 | 1 | 1 |
| 19 |
 Kylie Cosmetics
kyliecosmetics.com
|
78 | 0 | 1 | 1 |
| 20 |
 NYX Professional Makeup
nyxcosmetics.com
|
90 | 0 | 1 | 1 |
| 21 |
 Tower 28 Beauty
tower28beauty.com
|
81 | 0 | 1 | 1 |
| 22 |
 Beauty Bakerie
beautybakerie.com
|
66 | 0 | 0 | 0 |
| 23 |
 Black Radiance
blackradiancebeauty.com
|
54 | 0 | 0 | 0 |
| 24 |
 Dose of Colors
doseofcolors.com
|
68 | 0 | 0 | 0 |
| 25 |
 Florasis
florasis.com
|
55 | 0 | 0 | 0 |
| 26 |
 Jeffree Star Cosmetics
jeffreestarcosmetics.com
|
78 | 0 | 0 | 0 |
| 27 |
 Juvia's Place
juviasplace.com
|
73 | 0 | 0 | 0 |
| 28 |
 KIKO Milano
kikocosmetics.com
|
77 | 0 | 0 | 0 |
| 29 |
L
Lime Crime
limecrime.com
|
83 | 0 | 0 | 0 |
| 30 |
 Lipstick Queen
lipstickqueen.com
|
73 | 0 | 0 | 0 |
| 31 |
 Maybelline New York
maybelline.com
|
82 | 0 | 0 | 0 |
| 32 |
 Mented Cosmetics
mentedcosmetics.com
|
70 | 0 | 0 | 0 |
| 33 |
 rom&nd
romand.us
|
85 | 0 | 0 | 0 |
| 34 |
 Sunnies Face
sunniesface.com
|
63 | 0 | 0 | 0 |
| 35 |
 Too Faced
toofaced.com
|
84 | 0 | 0 | 0 |
| 36 |
 Yves Saint Laurent
yslbeauty.com
|
91 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 277 shared Lipsticks & Lip Glosses prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →