Lifestyle Footwear
Brands producing casual, fashion-forward shoes and collaborations that blur athletic and street-style aesthetics.
Nike leads the Lifestyle Footwear category in AI responses
Nike is the most consistently-surfaced brand when users ask AI assistants about Lifestyle Footwear, but not to the point of monopolising the conversation. New Balance and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 43 Lifestyle Footwear brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Nike
nike.com
|
100 | 55 | 100 | 82 |
| 2 |
 New Balance
newbalance.com
|
88 | 68 | 83 | 79 |
| 3 |
 adidas
adidas.com
|
96 | 55 | 86 | 77 |
| 4 |
 PUMA
puma.com
|
92 | 20 | 58 | 47 |
| 5 |
 Converse
converse.com
|
79 | 16 | 59 | 42 |
| 6 |
 Vans
vans.com
|
80 | 16 | 49 | 39 |
| 7 |
 Veja
veja-store.com
|
72 | 17 | 48 | 39 |
| 8 |
 ASICS
asics.com
|
83 | 14 | 46 | 38 |
| 9 |
C
Common Projects
commonprojects.com
|
76 | 14 | 52 | 38 |
| 10 |
 Reebok
reebok.com
|
73 | 10 | 47 | 33 |
| 11 |
 On
on.com
|
81 | 9 | 25 | 26 |
| 12 |
 HOKA
hoka.com
|
83 | 8 | 17 | 22 |
| 13 |
 Salomon
salomon.com
|
86 | 5 | 24 | 22 |
| 14 |
 Clarks
clarks.com
|
82 | 5 | 14 | 18 |
| 15 |
 Cole Haan
colehaan.com
|
88 | 6 | 9 | 16 |
| 16 |
 Skechers
skechers.com
|
82 | 5 | 7 | 14 |
| 17 |
 Birkenstock
birkenstock.com
|
82 | 1 | 14 | 12 |
| 18 |
 Ecco
ecco.com
|
89 | 3 | 3 | 10 |
| 19 |
 Axel Arigato
axelarigato.com
|
71 | 0 | 17 | 2 |
| 20 |
G
Golden Goose
golden-goose.com
|
81 | 0 | 6 | 2 |
| 21 |
 Koio
koio.co
|
62 | 0 | 7 | 2 |
| 22 |
 Onitsuka Tiger
onitsukatiger.com
|
71 | 0 | 8 | 2 |
| 23 |
 Autry
autry-usa.com
|
60 | 0 | 1 | 1 |
| 24 |
 GREATS
greats.com
|
61 | 0 | 1 | 1 |
| 25 |
 Superga
superga.com
|
74 | 0 | 1 | 1 |
| 26 |
 Alohas
alohas.com
|
54 | 0 | 0 | 0 |
| 27 |
 Camper
camper.com
|
77 | 0 | 0 | 0 |
| 28 |
 Cariuma
cariuma.com
|
70 | 0 | 0 | 0 |
| 29 |
 Clae
clae.com
|
58 | 0 | 0 | 0 |
| 30 |
 Diemme
diemme.com
|
65 | 0 | 0 | 0 |
| 31 |
 Eytys
eytys.com
|
68 | 0 | 0 | 0 |
| 32 |
 Filling Pieces
fillingpieces.com
|
70 | 0 | 0 | 0 |
| 33 |
 Globe
globebrand.com
|
65 | 0 | 0 | 0 |
| 34 |
 Gola
gola.co.uk
|
67 | 0 | 0 | 0 |
| 35 |
 HOFF
thehoffbrand.com
|
43 | 0 | 0 | 0 |
| 36 |
 Karhu
karhu.com
|
67 | 0 | 0 | 0 |
| 37 |
 Keds
keds.com
|
71 | 0 | 0 | 0 |
| 38 |
 Native Shoes
nativeshoes.com
|
71 | 0 | 0 | 0 |
| 39 |
 Novesta
novesta.sk
|
62 | 0 | 0 | 0 |
| 40 |
 P448
p448.com
|
56 | 0 | 0 | 0 |
| 41 |
S
Stepney Workers Club
swcshoes.com
|
59 | 0 | 0 | 0 |
| 42 |
 Supra
suprafootwear.com
|
63 | 0 | 0 | 0 |
| 43 |
 Tretorn
tretorn.com
|
70 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 323 shared Lifestyle Footwear prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →