Overview Leaderboard Methodology
Industry Report

Lifestyle & Culture Magazines

Publications concentrating on lifestyle topics such as fashion, travel, food, health, and arts, delivering curated content and premium subscriber experiences.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,351
Top Brand Overall?
Vogue
55/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Vogue
100

Highest score on the LBA metric in this industry.

Authority Leader?
Vogue
26

Highest score on the Authority metric in this industry.

TOM Leader?
Vogue
64

Highest score on the TOM metric in this industry.

Lifestyle & Culture Magazines has no dominant brand in AI responses

Vogue is the top-ranked brand here, but its overall score of 55 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Lifestyle & Culture Magazines with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 35 Lifestyle & Culture Magazines brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Vogue
vogue.com
 100
26
64
55
2
The New Yorker
newyorker.com
 99
10
52
39
3
Elle
elle.com
 81
16
35
37
4
Architectural Digest
architecturaldigest.com
 92
16
18
31
5
Dazed
dazeddigital.com
 82
8
34
31
6
GQ
gq.com
 84
8
32
30
7
Real Simple
realsimple.com
 81
16
19
30
8
Condé Nast Traveler
cntraveler.com
 82
8
29
29
9
Monocle
monocle.com
 77
8
32
29
10
Better Homes & Gardens
bhg.com
 89
14
13
27
11
Kinfolk
kinfolk.com
 80
9
21
26
12
Wallpaper*
wallpaper.com
 78
8
22
26
13
i-D
i-d.co
 66
7
29
25
14
Martha Stewart Living
marthastewart.com
 82
8
17
24
15
Bon Appétit
bonappetit.com
 86
9
12
23
16
Esquire
esquire.com
 81
8
15
23
17
Dwell
dwell.com
 72
16
7
22
18
The Gentlewoman
thegentlewoman.co.uk
 71
7
16
22
19
Town & Country
townandcountrymag.com
 71
7
17
22
20
Travel + Leisure
travelandleisure.com
 85
8
12
22
21
Cosmopolitan
cosmopolitan.com
 86
9
9
21
22
Harper's Bazaar
harpersbazaar.com
 90
9
9
21
23
Men's Health
menshealth.com
 87
9
9
21
24
Southern Living
southernliving.com
 90
9
9
21
25
Vanity Fair
vanityfair.com
 77
8
12
21
26
Allure
allure.com
 82
8
8
20
27
Food & Wine
foodandwine.com
 85
9
9
20
28
Garden & Gun
gardenandgun.com
 81
8
8
20
29
Women's Health
womenshealthmag.com
 83
8
8
20
30
InStyle
instyle.com
 79
8
8
19
31
W
wmagazine.com
 71
7
9
18
32
Cereal
cerealmagazine.com
 48
5
9
15
33
Cherry Bombe
cherrybombe.com
 60
6
6
15
34
Sunset
sunset.com
 42
4
4
11
35
The Paris Review
theparisreview.org
 0
0
16
3

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Lifestyle & Culture Magazines prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →