Overview Leaderboard Methodology
Industry Report

Learning Management Systems

Platforms that deliver, manage, and track digital courses and classroom activities for K-12 teachers and students.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
Canvas
96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
91

Highest score on the LBA metric in this industry.

Authority Leader?
Canvas
100

Highest score on the Authority metric in this industry.

TOM Leader?
Canvas
100

Highest score on the TOM metric in this industry.

Canvas is the default answer in AI responses for Learning Management Systems

Canvas and Google together dominate AI responses for Learning Management Systems. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Learning Management Systems brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Canvas
canvaslms.com
 88
100
100
96
2
Google
google.com
 82
90
100
90
3
Schoology
schoology.com
 67
54
92
69
4
Moodle
moodle.com
 80
52
74
68
5
Canvas LMS
instructure.com
 85
42
41
53
6
D2L
d2l.com
 69
27
49
46
7
Blackboard
blackboard.com
 69
16
71
44
8
Seesaw
seesaw.me
 65
9
35
29
9
Microsoft
microsoft.com
 91
9
17
26
10
Teachable
teachable.com
 79
8
8
19
11
ClassDojo
classdojo.com
 73
7
7
18
12
Nearpod
nearpod.com
 73
7
7
18
13
Pear Deck
peardeck.com
 73
7
7
18
14
TalentLMS
talentlms.com
 73
7
7
18
15
CYPHER Learning
cypherlearning.com
 64
6
6
16
16
ManageBac
managebac.com
 65
6
6
16
17
Open LMS
openlms.net
 58
6
6
15
18
Hāpara
hapara.com
 56
6
6
14
19
Otus
otus.com
 56
6
6
14
20
Showbie
showbie.com
 55
5
5
14
21
Toddle
toddleapp.com
 55
5
5
14
22
itslearning
itslearning.com
 52
5
5
13
23
EduPage
edupage.org
 49
5
5
12
24
PowerSchool Learning
powerschool.com
 49
5
5
12
25
Schoolbox
schoolbox.education
 45
5
5
12
26
Kiddom
kiddom.co
 43
4
4
11
27
Alma
helloalma.com
 36
4
4
9
28
Edsby
edsby.com
 36
4
4
9
29
Firefly
fireflylearning.com
 36
4
4
9
30
Classter
classter.com
 31
3
3
8
31
Gibbon
gibbonedu.org
 31
3
3
8
32
Buzz
agilix.com
 27
3
3
7
33
Jupiter
hellojupiter.com
 17
2
2
5
34
SchoolCues
schoolcues.com
 8
1
1
3

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Learning Management Systems prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →