Overview Leaderboard Methodology
Industry Report

Latex Mattresses

Mattresses made from natural or synthetic latex that offer durable, buoyant support and breathability.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Avocado
85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Avocado
83

Highest score on the LBA metric in this industry.

Authority Leader?
Avocado
74

Highest score on the Authority metric in this industry.

TOM Leader?
Avocado
100

Highest score on the TOM metric in this industry.

Avocado is the default answer in AI responses for Latex Mattresses

Avocado and Saatva together dominate AI responses for Latex Mattresses. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 Latex Mattresses brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Avocado
avocadogreenmattress.com
 83
74
100
85
2
Saatva
saatva.com
 78
62
98
78
3
Sleep On Latex
sleeponlatex.com
 68
41
76
60
4
PlushBeds
plushbeds.com
 70
36
69
56
5
Naturepedic
naturepedic.com
 70
20
71
47
6
Birch
birchliving.com
 73
22
46
43
7
Zenhaven
zenhaven.com
 71
22
38
40
8
Nest Bedding
nestbedding.com
 71
7
33
28
9
Savvy Rest
savvyrest.com
 62
6
24
23
10
Latex for Less
latexforless.com
 52
5
11
16
11
SleepEZ
sleepez.com
 63
6
6
16
12
Coco-Mat
coco-mat.com
 60
6
6
15
13
D
Dunlopillo
dunlopillo.com
 60
6
6
15
14
Essentia
myessentia.com
 61
6
6
15
15
G
Getha
getha.com
 58
6
6
15
16
Eco Terra
ecoterrabeds.com
 40
4
13
14
17
FloBeds
flobeds.com
 58
6
6
14
18
S
Spindle
spindle.com
 41
4
12
14
19
Naturalmat
naturalmat.co.uk
 52
5
5
13
20
Obasan
obasan.ca
 50
5
5
13
21
My Green Mattress
mygreenmattress.com
 47
5
5
12
22
P
Pure LatexBLISS
purelatexbliss.com
 48
5
5
12
23
Berkeley Ergonomics
berkeleyergo.com
 41
4
4
11
24
CozyPure
cozypure.com
 43
4
4
11
25
OMI
omimattress.com
 44
4
4
11
26
Posh+Lavish
poshandlavish.com
 36
4
4
10
27
Royal-Pedic
royalpedic.com
 38
4
4
10
28
White Lotus Home
whitelotushome.com
 37
4
4
10
29
Astrabeds
astrabeds.com
 30
3
3
8
30
Heveya
heveya.com
 29
3
3
8
31
Turmerry
turmerry.com
 31
3
3
8
32
D
Dormio
dormio.ca
 13
1
1
4
33
Harvest Green Mattress
harvestgreenmattress.com
 6
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Latex Mattresses prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →